Brand Tone

Practical, Informative, Direct, Solution-Oriented

Brand Values

• •Practicality/Utility
• •Security/Protection
• •Convenience/Ease of Use
• •Reliability/Durability
• •Customer Support

Best Practices

• •Maintain a reassuring and trustworthy voice.
• •Emphasize reliability, durability, and the security aspects of the product.
• •Ensure claims (e.g., weather-resistant) are accurate.
• •Blog posts should offer genuine value and advice.
• •Use clear and concise language to highlight the practical benefits.

Social Perception

Reliable, practical, trustworthy, and customer-focused. Perceived as a solution provider for chicken owners seeking convenience and security.

Copy Examples

• •Engineered for Your Peace of Mind: The Bojaa.fr automatic chicken coop door is crafted from durable aluminum and designed for simple programming.
• •Keeping your chickens safe is a top priority for any poultry owner.
• •Our automatic chicken coop doors offer a reliable solution for protecting your flock from predators.
• •Bojaa provides a convenient and easy-to-use solution for automating your chicken coop.
• •With Bojaa, you can ensure your chickens are safe and secure, giving you peace of mind.