Brand Tone

Serene, Mindful, and Artisanal.

Brand Values

• •Sustainability
• •Simplicity
• •Craftsmanship

Best Practices

• •Embrace "Less is More": Keep copy clean, concise, and simple. Avoid technical jargon or overly promotional language. The product's simplicity should be mirrored in its communication.
• •Lead with Emotion, Support with Function: Start with the feeling the brand evokes—calm, serenity, mindfulness. Then, explain the functional benefits—it's handcrafted, eco-friendly, and requires no power.
• •Use a Nature-Inspired Vocabulary: Incorporate words like "natural," "warmth," "organic," "handcrafted," "artisanal," and "sustainable" to consistently reinforce the brand's core identity.
• •Tell the Story of the Wood: Emphasize the material. Talk about its origin, its grain, and the unique character of each piece. This elevates the product from a gadget to a piece of art.
• •Maintain a Consistent Visual Identity: While this is about copywriting, the text must align with the visuals. Ensure that all photography and design elements reflect the same minimalist, natural, and serene aesthetic conveyed in the copy.

Social Perception

Niche, Aesthetic, and Eco-Conscious.

Copy Examples

• •Amplify Your Serenity. Naturally.
• •Rediscover the warmth of sound. The BoisZen amplifier is handcrafted from sustainably sourced wood to naturally enhance your phone's audio. No wires, no charging, just pure, simple acoustics. Perfect for your desk, bedside table, or any space where you wish to unplug and listen.
• •Your digital detox starts with a single piece of wood. Our handcrafted phone amplifier brings a touch of nature to your tech, creating a calm, acoustic atmosphere without the need for a single plug. #BoisZen #UnplugAndListen #SustainableLiving #EcoFriendlyTech
• •Tired of Bluetooth? Listen differently with BoisZen.
• •In a world of constant pings and notifications, we believe in the power of simplicity. BoisZen was born from a desire to blend nature with technology, creating objects that are as beautiful as they are functional. Each of our amplifiers is a testament to sustainable craftsmanship and a quieter way of life.