Brand Tone

Friendly, Approachable, Inclusive, Caring, Playful, Joyful, Conscious, Responsible, Community-Oriented

Brand Values

• •Inclusivity
• •Sustainability
• •Ethical Production
• •Quality and Durability
• •Animal Welfare
• •Joy and Connection
• •Thoughtfulness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of BOIS The Label's tone (friendly, inclusive, playful, conscious, community-oriented) with examples of "do's and don'ts" for writers to reference.
• •Embrace "Pet-Lover" Language (Authentically): Use affectionate terms for pets ("furbaby," "pup," "fur-iend") and playful, relevant puns where appropriate, ensuring it always sounds genuine and not forced.
• •Consistently Highlight Core Values: Weave mentions of inclusivity (e.g., "for all shapes and sizes"), sustainability (e.g., "eco-friendly fabrics," "made to last"), ethical/local production (e.g., "handmade in Melbourne," "supporting Aussie businesses"), and animal welfare (e.g., "donations to rescue charities") naturally into product descriptions, social media posts, and other communications.
• •Focus on the Human-Animal Bond: Emphasize the joy, connection, and shared experiences that the matching apparel facilitates. Use storytelling to showcase these moments.
• •Engage with the Community Using the Brand Voice: When responding to comments, messages, or reviews, maintain the friendly, caring, and appreciative tone. Personalize responses where possible to strengthen the community feel.

Social Perception

High Quality & Stylish, Caring & Ethical, Inclusive, Community-Focused, Trustworthy, Fun & Adorable

Copy Examples

• •Instagram Post (Image: A happy Golden Retriever and owner in matching "Espresso" hoodies on a park bench): Twinning and winning! 🍂 Our super cozy Espresso matching hoodies are perfect for those crisp morning walks and essential coffee runs. Ethically made in Melbourne for snuggly adventures with your best fur-iend. #BoisTheLabel #MatchingHoodies #DogFashion #SupportLocalAU #SustainableStyle
• •Website Product Description (for a new colorful dog hoodie): Unleash the happy! Our 'Rainbow Romp' dog hoodie is here to brighten every tail-wagging moment. Crafted with love from locally sourced, sustainable fabrics, it’s designed for a paw-fect fit, especially for our bigger and uniquely-shaped pals. Because every dog deserves to feel fabulous and comfy! Plus, $2 from this hoodie helps a rescue pup find their furever home. #PawsitiveVibes #InclusivePetwear #MadeInMelbourne
• •Email Newsletter Subject Line: 🐾 Spoil Your Pup (and Yourself!) with Our New Arrivals! 🐾 (Email Body Snippet): Hey [Customer Name], get ready for some serious cuteness overload! At BOIS The Label, we believe every dog, no matter their shape or size, deserves to strut in style and comfort. Our latest collection of locally-made, eco-friendly hoodies is here, and yes, there are matching sets so you can be the most stylish duo at the dog park!...
• •Facebook Ad (Carousel ad showcasing different dog breeds in hoodies): Every Pup's Perfect Fit! From Great Danes to Corgis with character, BOIS The Label celebrates every unique furball. Our Aussie-made hoodies are designed for comfort, durability, and ultimate style. Find their new favourite outfit (and a matching one for you!). Shop now and support ethical, sustainable pet fashion. #DogHoodies #AllShapesAndSizes #EthicallyMade #BoisTheLabelCrew
• •TikTok Video Concept (Short, upbeat video): (Voiceover, friendly & energetic): Big dog? Awkward shape? No worries! At BOIS The Label, we get it. Our hoodies are made for *all* the good bois and girls. Super soft, Aussie made, and guess what? You can match! Link in bio to get your paws on these! #Dog inclusivity #MatchingOutfits #TikTokDogs #ViralPetFashion #AussieMade