Brand Tone

Elegant, Warm, Authentic, and Inspiring

Brand Values

• •Quality Craftsmanship
• •Natural & Authentic Materials
• •Unique & Timeless Design
• •Customer Experience
• •Passion for Decoration
• •Heritage & Storytelling

Best Practices

• •Consistently integrate the narrative of artisanal creation, the superior quality of solid woods, and the brand's rich 20+ year history. Utilize terms like "handcrafted," "artisanal," "masterfully made," "solid [wood type]," "natural character," and "heritage."
• •Connect with the audience's desire for a beautiful, comfortable, and soulful home. Use descriptive words such as "warmth," "inspire," "refined," "unique texture," "timeless allure," "sanctuary," "authentic charm." Describe the visual and tactile qualities of the wood.
• •While showcasing the high-end nature of the products, ensure the tone is inviting and inspiring, not exclusive or unapproachable. Reflect the mission to make "elegance and originality accessible."
• •Each piece of furniture can tell a story—about the wood's origin, the artisan's skill, or the design's inspiration. Sharing these narratives can create a more profound connection with customers.
• •The sophisticated, warm, authentic, and inspiring tone must be uniformly applied across all communication channels—website copy, social media updates, product descriptions, email marketing, and in-store materials. This should be supported by a consistent and high-quality visual identity.

Social Perception

Positive Among Current Customers, Associated with Higher Quality and Price, Brand with Longevity and Notoriety, Specialist in Solid Wood Furniture, Inspirational and Aspirational

Copy Examples

• •Bois & Chiffons: Crafting Your Home's Story, One Timeless Piece at a Time. For over two decades, our passion has been to bring you solid wood furniture that transcends trends. Each piece, born from the hands of master artisans, infuses your home with warmth, character, and enduring elegance. Discover furniture designed not just to fill a space, but to complete it.
• •Embrace Natural Sophistication. Our [Product Name] sideboard, meticulously crafted from rich acacia wood, is more than storage; it's a statement of authentic style. Let its unique grain and robust form anchor your dining space, promising generations of shared moments and timeless appeal. Feel the story in the wood.
• •Beyond Furniture, We Craft Experiences. At Bois & Chiffons, we journey to find the world's finest solid woods and partner with artisans who pour their soul into every detail. Step into our world, where each collection is a chapter, and every piece invites you to live beautifully.
• •Let your home breathe with authentic charm. ✨ Our [Collection Name]'s [Featured Item], crafted from sustainable [Wood Type], brings not just style, but a story of natural beauty and artisanal dedication. How do you curate your sanctuary? Share your vision! #boisetchiffons #SolidWoodElegance #ArtisanalHome #InspiredLiving #TimelessDesign
• •Uncover the enduring beauty of handcrafted wood. We invite you to explore the rich textures and inspiring designs at your nearest Bois & Chiffons showroom, or browse our curated collections online. Let's create a home that is unequivocally you.