Brand Tone

Positive and Welcoming, Experienced and Curated, Discreet and Trustworthy, Playful and Fun, Community-Oriented

Brand Values

• •Sex Positivity
• •Quality and Value
• •Customer Experience & Trust
• •Family-Owned (Community Focus)
• •Expertise & Curation

Best Practices

• •Embrace "Approachable Expert": Combine knowledgeable advice about products with a friendly, non-intimidating, and sex-positive voice. Avoid overly clinical or overly crude language; aim for a balance that is both informative and comfortably playful.
• •Highlight "Curated" and "Quality": Consistently use terms that speak to the careful selection and premium nature of the products. This reinforces the value proposition and builds trust.
• •Prioritize "Discreet" and "Inviting": Ensure that messages of privacy and a welcoming atmosphere are woven into website copy, FAQs, and shipping information to reassure customers.
• •Inject Local "Muskoka Charm" (where appropriate): Phrases like "heart of Muskoka" or "cottage country vibes" can resonate with local customers and add a unique, friendly touch, even for online shoppers.
• •Maintain a "Sex-Positive" Stance: Language should be open, accepting, and empowering, helping to normalize the conversation around sexual wellness and enjoyment.

Social Perception

Locally Recognized and Respected, Professional and Approachable, Provider of Quality Products

Copy Examples

• •Headline: Explore Your Desires with Boink Muskoka. Body: For 15 years, we've been Muskoka's trusted family-owned boutique for all things intimate. Discover our curated collection of premium toys and lingerie, chosen with love and expertise. Good vibes always! Call to Action: Shop Now for Discreet Fun!
• •Headline: Cottage Country's Classiest Way to Play. Body: Welcome to Boink! Your inviting, sex-positive haven in the heart of Muskoka. We believe in quality, discretion, and helping you find the perfect way to spice things up. Call to Action: Visit Us Online or In-Store!
• •Headline: Experience Matters. So Does Your Pleasure. Body: At Boink Muskoka, we've spent over a decade curating the best adult novelties and lingerie so you don't have to. Get the best value, discreetly shipped to your door. Call to Action: Discover Your New Favorite.
• •Headline: Good Vibes, Great Selection. That's Boink. Body: From playful toys to elegant lingerie, Boink Muskoka offers a curated collection designed to enhance your intimate moments. Experience our friendly, sex-positive approach. Call to Action: Find Your Spark Today!
• •Headline: Your Pleasure, Our Priority. Discreetly Delivered. Body: As a family-owned business, we're committed to providing a classy, inviting space (online and in Bracebridge!) to explore high-quality adult products. Enjoy free, discreet shipping on orders over $49.99. Call to Action: Explore BoinkMuskoka.com.