Brand Tone

Energetic, fun, family-friendly, professional, and reassuring.

Brand Values

• •Fun and Entertainment
• •Safety and Quality
• •Durability and Innovation
• •Variety and Customization
• •Accessibility

Best Practices

• •Lead with Fun, Follow with Features: Start your copy with exciting, benefit-driven language that paints a picture of joy and entertainment. Then, support it with details about safety, quality materials, and durability to build trust.
• •Use Energetic and Evocative Language: Employ strong, active verbs and vibrant adjectives. Words like 'ultimate,' 'adventure,' 'unforgettable,' 'giant,' and 'endless fun' align perfectly with the brand's energetic tone.
• •Highlight the 'Why Buy' Angle: Consistently reinforce the benefits of owning versus renting—emphasizing flexibility, long-term value, and having fun on your own schedule.
• •Leverage Visual Storytelling in Text: Write copy that complements the highly visual nature of the products. Encourage user-generated content by asking customers to share their fun moments and tag the brand, creating social proof and authentic marketing material.
• •Maintain a Reassuring Professionalism: In all communications, especially in FAQ sections, product details, and customer service interactions, ensure the language is clear, confident, and professional. This reinforces the brand's commitment to safety and quality, which is crucial for building customer confidence.

Social Perception

Perceived as fun, reliable, safe, and aligned with customer expectations for quality and service in the inflatable industry, generating engagement through visually appealing and entertaining content.

Copy Examples

• •Don't just throw a party. Launch an adventure! With our Cookie Monster combo slide, you're not just getting an inflatable; you're creating the core memory of the year. Endless laughter, guaranteed.
• •Your peace of mind is built into every seam. Our inflatables are crafted with reinforced, high-quality PVC and meet rigorous safety standards, so you can focus on the fun while we take care of the rest. Built to last, jump after jump.
• •From a mini unicorn castle for your backyard to a giant multiplay obstacle course for your next big event, we have the perfect inflatable to match your vision. Explore our collection and find the size and style that's right for you!
• •Get ready to ride the wave! Our Surfing Shark inflatable brings the beach party to you. With its awesome design and dual slides, it's the coolest way to make a splash at any gathering.
• •Summer is for jumping! Make this season unforgettable with your very own bounce house. Easy to set up and even easier to enjoy, it's the ultimate backyard upgrade. Shop our in-stock collection and get ready for sunshine and smiles.