Brand Tone

Authentic & Transparent, Community-Focused & Enthusiast-Driven, Approachable & Casual, Passionate & Nostalgic, Straightforward & Unapologetic

Brand Values

• •Authenticity
• •Accessibility/Affordability
• •Transparency
• •Community
• •Sustainability (Implicit)
• •Uniqueness & Individuality

Best Practices

• •Embrace Honesty & Transparency: Always be upfront about the condition of vintage items. Use the grading system consistently in descriptions. This builds trust, especially with a no-refund policy.
• •Speak the Language of Your Community: Use terms and references that resonate with Purdue fans, students, and alumni (e.g., "Boiler Up," specific campus landmarks if relevant, event tie-ins). This reinforces the niche focus.
• •Highlight Uniqueness and Story: Emphasize that each vintage piece has a past and a story. This appeals to the desire for individuality and nostalgia inherent in vintage shopping. Describe what makes an item special beyond just its appearance.
• •Maintain an Approachable & Enthusiastic Voice: Write as if you're talking to a fellow enthusiast. Keep the language friendly, passionate, and excited about the items and the Purdue connection.
• •Be Consistent Across All Channels: Ensure the tone used on the website (item descriptions, FAQ, About Us) is mirrored in social media captions, email newsletters, and any direct customer communications. This creates a cohesive brand experience.

Social Perception

Niche & Specialized, Trustworthy (within its niche), Community-Oriented, A Passion Project, Reliable Source for Specific Vintage

Copy Examples

• •Headline: Own a Piece of Purdue History. Unapologetically Vintage. Body: Remember that game? That class? That feeling? Our latest drop of authentic Purdue vintage is here, each piece with a story to tell. From perfectly faded tees to iconic sweatshirts, find your next cherished piece. Condition honestly graded – because true character doesn't hide. Shop now, link in bio! #BoilerVintage #PurdueAlumni #VintagePurdueGear #BoilerUp
• •Headline: More Than Just Clothes. It's a Connection. Body: For Boilermakers, by Boilermakers. We hunt down the rarest Purdue gems so you can wear your pride. Every item is hand-picked, honestly described, and ready for its next chapter with you. Check out our [New Arrivals/Pop-Up Event]! #BoilerVintage #PurduePride #VintageFinds #WestLafayette
• •Headline: Perfectly Imperfect. Authentically Purdue. Body: Our "Good" and "Fair" condition vintage isn't flawed, it's fearless. These pieces have lived a life and aren't afraid to show it – just like a true Boilermaker. Ready to add your story? See the collection and our transparent grading at boilervintage.com. #BoilerVintage #RealVintage #Purdue #StoryWorn
• •Headline: Pop-Up Alert! 🚨 Your Purdue Vintage Fix is Coming! Body: Get ready, West Lafayette! Boiler Vintage is popping up at [Location] on [Date] from [Time]. Score unique Purdue sweatshirts, tees, and more – all authentic, all with that vintage vibe you love. Don't miss out on these one-of-a-kind finds! Tag a Boilermaker who needs to be there! #BoilerVintagePopup #PurdueEvents #VintageClothing #ShopLocalPurdue
• •Headline: From Our Collection to Yours. Fair Prices, Rich History. Body: We believe authentic Purdue vintage should be within reach for every fan, student, and alum. That's why we're committed to obtainable prices for these unique pieces of Boilermaker history. Explore our latest curated items and own your legacy. #BoilerVintage #AffordableVintage #PurdueHistory #SustainableFashion