Brand Tone

Authentic & Personal, Health-Conscious & Educational, Caring & Supportive, Natural & Wholesome, Quality-Driven

Brand Values

• •Natural Health & Wellness
• •Quality & Purity
• •Sustainability & Ethical Sourcing
• •Transparency & Education
• •Customer-Centricity
• •Family & Community

Best Practices

• •Lead with Authenticity and Personal Story: Consistently weave in elements of Rachel’s personal journey and the "why" behind the brand. This builds trust and a genuine connection.
• •Prioritize Health and Education: Always aim to inform the customer about the benefits of the products, focusing on natural wellness and the science/tradition behind bone broth and fermentation. Use clear, understandable language.
• •Emphasize Natural Purity and Quality: Highlight the 100% natural, high-quality, locally sourced ingredients and the absence of artificial additives, fillers, or bulking agents in every relevant communication.
• •Maintain a Caring and Supportive Voice: Write as if you are genuinely invested in the customer's wellbeing. Respond to queries with empathy and provide helpful information, mirroring the founder's approach.
• •Showcase Sustainability and Ethical Choices: Regularly communicate the brand's commitment to sustainable practices and ethical sourcing, reinforcing that choosing Boil and Broth is a responsible choice.

Social Perception

Trusted & Effective, High Quality, Caring Founder, Good for Pets, Premium Product (with mixed views on value), Innovative

Copy Examples

• •Headline: "Nourish From Within: Discover the Ancestral Secret to Modern Wellness with Boil and Broth." Body: "Crafted from a personal journey to vibrant health, our 100% natural bone broths are slow-simmered (now pressure-cooked for efficiency and sustainability!) using only the finest grass-fed, British bones. Reconnect with wholesome nutrition and feel the difference. For you, and your furry family too." Tags: #GutHealth #NaturalWellness #BoneBrothBenefits #FamilyHealth #BoilAndBroth
• •Headline: "Happy Pets, Healthy Guts. The Boil and Broth Promise." Body: "Why do vets recommend our bone broth? Because we use the same human-grade, natural ingredients for your pets as we do for you. Support their digestion, joints, and coat with the pure goodness of Boil and Broth. No fillers, just pure, tail-wagging nourishment." Tags: #PetWellness #NaturalPetFood #DogHealth #CatHealth #VetRecommended
• •Headline: "From Rachel's Kitchen to Yours: A Story of Healing and a Passion for Purity." Body: "Boil and Broth wasn't just born from a recipe, but from a real health transformation. Our founder, Rachel, discovered the power of natural broth and now shares that passion with you. Experience the authentic taste and benefits of our carefully crafted broths and kefirs." Tags: #FoundersStory #AuthenticNutrition #NaturalHealing #BoilAndBrothJourney
• •Headline: "Sustainable Nourishment. Good for You, Good for the Planet." Body: "We believe in wellness that doesn’t cost the earth. At Boil and Broth, we're committed to sustainable practices, from ethically sourcing bones that would otherwise be wasted, to recyclable packaging and energy-efficient production. Nourish your body while caring for our world." Tags: #SustainableLiving #EcoFriendlyBrand #EthicalFood #HealthyPlanet #BoilAndBrothCares
• •Headline: "Unlock Your Body's Potential: The Power of Pure Bone Broth." Body: "Feeling sluggish, bloated, or looking to support your active lifestyle? Boil and Broth's collagen-rich bone broth, made with just bones, water, and a touch of apple cider vinegar for optimal nutrient extraction, is your daily partner for improved digestion, joint support, and radiant skin. Simple, powerful, natural." Tags: #CollagenBoost #DigestiveHealth #JointSupport #NaturalEnergy #PureIngredients