Brand Tone

Nature-inspired, Whimsical, Free-spirited, Artisanal, Unique, Empowering, Confident, Friendly and Engaging

Brand Values

• •Connection to Nature
• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Freedom
• •Sustainability

Best Practices

• •Define Your Core Identity Clearly
• •Create a Comprehensive Brand Voice Guide
• •Understand Your Target Audience Intimately
• •Tell Authentic Stories
• •Maintain Consistency Across All Channels

Social Perception

Overwhelmingly Negative, Untrustworthy/Scam, Poor Quality, Deceptive, Recent Establishment

Copy Examples

• •Whispers of the wild, woven into every thread. Discover the Sun-Kissed Bohemian Dress and let your spirit roam free. #Boiilife #BohoChic #NatureInspired
• •Adorn your journey with pieces as unique as you. Our handcrafted 'Moonpetal' necklace captures the magic of midnight blooms. Find your story with Boiilife. #HandmadeJewelry #UniqueStyle #BoiilifeMagic
• •Live colorfully. Live freely. Boiilife is more than fashion; it's a feeling. Embrace your authentic self. ✨ #BohemianLifestyle #SelfExpression #BoiilifeVibes
• •From forest glades to festival fields, carry the essence of nature with you. Explore our latest collection of artisanal bags and accessories. #BoiilifeAdventure #EarthyTones #CraftedWithLove
• •Unleash your inner flower child. Boiilife brings you ethically-sourced, beautifully crafted designs that celebrate freedom and natural beauty. #SustainableStyle #BohoFashion #Boiilife