Brand Tone

Inspiring & Creative, Community-Focused & Supportive, Educational & Empowering, Approachable & Passionate, Quality-Conscious

Brand Values

• •Creativity & DIY Culture
• •Community Building
• •Knowledge Sharing & Empowerment
• •Quality & Authenticity
• •Heritage & Modernization
• •Customer Focus

Best Practices

• •Speak the Language of Your Community: Use terms and address pain points that DIY enthusiasts and artists understand. Show empathy for their creative journey (e.g., "resin beginners," "sticky resin problems").
• •Prioritize "Show, Don't Just Tell": Instead of just saying you offer quality products, show it through detailed descriptions, customer testimonials, and tutorials demonstrating product performance.
• •Encourage Interaction & User-Generated Content: Actively ask for shares, tags, and project photos. Feature customer work prominently to build community and social proof. This reinforces the "community-focused" value.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine excitement for creating and the products shine through in your language. Avoid overly corporate or dry a tone.
• •Be Helpful and Educational First: Even in promotional copy, weave in tips, quick advice, or links to resources. This reinforces the brand as an empowering expert and a supportive partner, not just a seller.

Social Perception

Generally seen as a go-to source for quality art supplies, particularly epoxy resin and Jesmonite, in India. Appreciated for its wide product range and for making specialized materials more accessible. The educational content (tutorials, workshops) is well-regarded. Some customers have reported issues with customer service, including communication and dispatch delays. BohriAli is perceived as a key player in popularizing resin art and DIY culture in India, bridging the gap between traditional supply and modern creative trends.

Copy Examples

• •Website Homepage Banner: "Unleash Your Inner Artist. Quality supplies, endless inspiration. BohriAli – Your partner in creativity. Explore Resins & More!"
• •Instagram Post (Showcasing a customer's project): "Look what you made! 😍 We're constantly amazed by the talent in our #BohriAliCommunity. @[CustomerTag] has transformed our Haksons resin into this stunning piece. Got a project you’re proud of? Tag us to be featured! #DIYInspiration #ResinArtIndia #CreateWithBohriAli"
• •Product Description (for a new type of Jesmonite): "New to Jesmonite? No worries! Our latest AC100 kit is beginner-friendly and comes with access to our exclusive video tutorial. We believe everyone can create beautiful things. Let's get making! #BohriAli #JesmoniteIndia #EcoResin #DIYMadeEasy"
• •Email Newsletter Subject Line: "Your Next Masterpiece Starts Here + A Special Offer Inside! ✨ Body Snippet: Hey [Customer Name], Ready to dive into a new creative adventure? From the vibrant streets of Pune's historic Bohri Ali to your workshop, we bring you the finest materials and the know-how to make your vision a reality. This week, discover..."
• •YouTube Tutorial Intro: "Hey creators! Welcome back to the BohriAli channel! Today, we're demystifying [Specific Technique] and showing you step-by-step how to achieve amazing results with our [Product Name]. We're passionate about helping you #DoMore, so let's get started!"