Brand Tone

friendly, welcoming, and enthusiastic

Brand Values

• •Affordability
• •Uniqueness & Curation
• •Quick turnover
• •Passion for Vintage
• •Community

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously and words that convey excitement and passion for vintage and bohemian style (e.g., treasure, gem, unique, love).
• •Maintain a Friendly & Approachable Voice: Use conversational language, address the audience directly (e.g., you, your), and consider using emojis where appropriate for social media.
• •Highlight Uniqueness and Scarcity (Authentically): Emphasize the one-of-a-kind nature of vintage items and the quick turnover of inventory to create a sense of urgency without being overly pushy. Phrases like won't last long, going fast, or new arrivals weekly work well.
• •Showcase the Thrill of the Hunt: Tap into the excitement of discovering vintage items, reflecting the owner's passion.
• •Keep it Personal and Authentic: Share glimpses of the owner's passion and the story behind the brand, making it relatable and building a connection with the community.

Social Perception

Customers perceive Boho To Go as a great source for unique and affordable vintage items, with a friendly and welcoming environment. The quick turnover of inventory is seen as a positive, encouraging customers to act fast if they see something they like. The broader boho aesthetic is generally perceived as stylish, comfortable, and connected to values like self-expression and sustainability.

Copy Examples

• •✨ Fresh finds just dropped! ✨ Unearth your next bohemian treasure at Boho To Go. These unique vintage pieces won't last long – swing by the shop or browse online before they're gone! #bohotogo #vintagefinds #rva
• •Hunting for that perfect, one-of-a-kind piece to complete your space? Jen's curated collection of affordable vintage decor and furniture is updated weekly. Your dream find is waiting! 😉 #bohemianhome #vintagedecor #shoplocalrva
• •Don't miss out! Our latest haul of bohemian vintage goodies is here and flying off the shelves. Visit us in the Fan District or click the link in bio to snag your unique find! New arrivals every Thursday! ⏳ #bohovibes #vintagefurniture #richmondva
• •From Jen's heart to your home. ❤️ Each vintage piece at Boho To Go is hand-picked with love and an eye for the unique. Discover affordable treasures that tell a story. #vintageshop #bohostyle #homedecor
• •Ready for a home refresh? ✨ Our showroom is bursting with new (old!) arrivals this week. Affordable bohemian vintage decor and furniture to make your space truly yours. Come say hi! 👋 #bohotogovintage #fan district #uniquehomedecor