Brand Tone

youthful, trendy, feminine, and aspirational

Brand Values

• •Individuality and Self-Expression
• •Affordable Style/Luxury
• •Femininity and Confidence
• •Free-Spirited Lifestyle
• •Trend-Consciousness
• •Customer Satisfaction

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality, key descriptive words (e.g., vibrant, carefree, feminine, trendy), and words to avoid. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand the language, aspirations, and platforms your target demographic (young women and teens interested in affordable, trendy, boho fashion) uses. Mirror this in your communication.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the tone should feel familiarly Boho Pink – youthful, friendly, and enthusiastic.
• •Use Storytelling: Connect the clothing to the desired lifestyle. Instead of just describing a dress, describe how it makes you *feel* or where you might wear it to live out that free-spirited vibe.
• •Engage Authentically: Respond to comments and messages in a way that reflects the brand's friendly and approachable personality. Use emojis and casual language where appropriate, especially on social media.

Social Perception

trendy and stylish clothing at affordable prices, helps express a boho chic and free-spirited style, mixed reviews on customer service

Copy Examples

• •Sun-kissed skin & salty hair? Our new collection of flowy maxis and crochet tops is calling your name. ✨ Embrace your inner wanderer. Shop Boho Pink.
• •Festival season is ON! Stand out from the crowd in our latest vibrant prints and free-spirited silhouettes. Get ready to dance the day away in style. #BohoVibes #FestivalFashion
• •California dreaming just got a whole lot cuter (and more affordable!). Discover unique pieces that let your true colors shine. Boho Pink: Your style, your story.
• •From beach days to brunch dates, find your effortlessly chic look with Boho Pink. We're all about those feel-good outfits that make you radiate confidence. ☀️
• •Life's too short for boring clothes! Unleash your inner bohemian goddess with our curated collection of dresses, rompers, and accessories designed to make you feel fabulous. Shop now and get noticed.