Brand Tone

aspirational, free-spirited, feminine, and welcoming

Brand Values

• •Freedom and Self-Expression
• •Adventure and Travel
• •Comfort and Quality
• •Authenticity
• •Support for Designers & Boutiques
• •Community

Best Practices

• •Embody the Free Spirit: Use evocative language that speaks to freedom, adventure, individuality, and a connection with nature or a carefree lifestyle. Words like \"wander,\" \"dream,\" \"flow,\" \"spirit,\" \"journey,\" and \"discover\" align well.
• •Maintain a Welcoming and Inclusive Voice: Address the customer directly and inclusively, making them feel part of the \"Boho Mood\" community. Phrases like \"For all women...\" or \"We're here to help you...\" foster this.
• •Focus on Feeling and Experience: Describe not just the product's features (e.g., \"high-quality fabric\") but also how it makes the wearer feel – comfortable, confident, free, beautiful.
• •Stay Authentic and Passionate: Let genuine enthusiasm for the bohemian style shine through. Avoid overly corporate or stiff language. The copy should feel as natural and flowing as the clothes themselves.
• •Use Storytelling: Briefly allude to the stories or inspirations behind the bohemian lifestyle (travel, art, nature) to create a richer, more engaging narrative around the products.

Social Perception

go-to online destination for authentic bohemian fashion, trendy and inspirational, chic, curated style

Copy Examples

• •Headline: Unleash Your Inner Wanderer. Discover [Product Name] Today. Body: Crafted for the soul that dreams of distant horizons and sun-drenched afternoons. Our [Product Name] is more than just an outfit; it’s an invitation to live freely and express your unique spirit. Wrap yourself in comfort and step into your next adventure.
• •Headline: Embrace Your Bohemian Dream. Body: Feel the whisper of freedom in every thread. The [Product Name] flows with your every move, a perfect harmony of comfort and chic. Become the free spirit you were always meant to be.
• •Headline: Curated for the Modern Bohemian. You. Body: At Boho Mood, we handpick pieces that speak to your adventurous heart and individual style. The [Product Name] embodies that spirit, blending timeless design with the carefree essence of boho. Elevate your everyday.
• •Headline: Live the Boho Life. Effortlessly. Body: It's not just a style, it's a feeling. Our [Product Name] brings that easy, breezy, beautiful bohemian vibe to your wardrobe. Perfect for sun-soaked days and starlit nights. Find your mood.
• •Headline: Your Journey to Bohemian Style Starts Here. Body: Looking for that perfect piece that says ‘you’? Our collection, including the stunning [Product Name], is designed for women who cherish freedom, adventure, and authentic self-expression. Join the #TEAMBOHO and let your style tell your story.