Brand Tone

inspiring, warm, and serene

Brand Values

• •Natural & Sustainable
• •Individuality & Self-Expression
• •Comfort & Well-being ("Gemütlichkeit")
• •Craftsmanship

Best Practices

• •Lead with Feeling, Follow with Function: Start copy by evoking a feeling (e.g., "the warmth of a lazy Sunday morning," "your personal retreat from the world"). Then, introduce the product that helps create that feeling. This aligns with the brand's focus on well-being.
• •Use a Sensory Vocabulary: Incorporate words that appeal to the senses. Instead of just "nice," use terms like "soft-to-the-touch," "warm-toned wood," "sun-drenched," "earthy texture," and "gently curved." This makes the products more tangible and desirable.
• •Tell a Story of Craftsmanship: When applicable, highlight the "handcrafted" or "natural material" aspects. Frame it as a story— "woven by skilled artisans," "crafted from sustainably sourced mango wood." This reinforces the values of quality and sustainability.
• •Maintain a Warm and Inclusive Tone: Always be inviting. Use words like "your," "you," "we," and "our" to create a sense of community. Ask questions in social media captions to encourage engagement (e.g., "What’s your favorite cozy corner at home?").
• •Create a "Keyword" Universe: Develop a list of on-brand words and phrases (e.g., sanctuary, oasis, natural, handcrafted, serene, cozy, dream, well-being, unique) and use them consistently across all platforms to build a strong, recognizable brand voice.

Social Perception

a niche, aesthetically pleasing, and trustworthy brand

Copy Examples

• •Let the sunshine in. ✨ Create your own personal oasis with pieces that tell a story. Our handwoven rattan chair and soft cotton throws are waiting to make your space feel like home. #Bohomes #BohoLiving #MySanctuary
• •Your Home. Your Sanctuary. Discover handcrafted furniture and natural decor that bring warmth and personality to every room.
• •Perfectly imperfect. Each of our Earth Ceramic Vases is handcrafted, meaning no two are exactly alike. Its organic shape and matte finish bring a touch of serene, natural beauty to your mantelpiece or bookshelf. A simple, timeless piece for your personal retreat.
• •Inside: That Feeling of a Perfectly Cozy Home...
• •The Art of Coming Home. Tired of trends that don't last? At Bohomes, we believe in timeless style and natural quality. Find unique pieces that make your house feel like a warm, inviting home. Shop our new collection of sustainable decor.