Brand Tone

Authentic, Community-Oriented, Warm & Welcoming, Proudly Boholano, Appreciative of Nature & Simplicity

Brand Values

• •Support for Local Economy
• •Cultural Preservation
• •Community Empowerment
• •Authenticity & Quality
• •Pride of Place

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Bohol Local's tone (authentic, community-oriented, warm, proudly Boholano, appreciative) and share it with anyone creating content. Include "do's and don'ts" for language.
• •Emphasize Storytelling: Share the narratives behind the products, the artisans, and the cultural significance. This reinforces authenticity and community values.
• •Use Inclusive and Welcoming Language: Address the audience in a friendly, approachable manner. Use words that evoke warmth and connection (e.g., "our community," "share the love," "welcome").
• •Highlight "Local" and "Handcrafted": Consistently use terms that emphasize the origin and craftsmanship of the products, reinforcing key brand values.
• •Be Visually Consistent: Ensure that the imagery used alongside the copy aligns with the brand's aesthetic – showcasing the beauty of Bohol, the authenticity of the products, and the faces of the community. While this is visual, it strongly supports the textual tone.

Social Perception

Positive Association with Bohol, Supportive of Local Livelihoods, Provider of Authentic Souvenirs & Goods, Eco-Conscious (Implied)

Copy Examples

• •Woven with generations of Boholano artistry, each thread tells a story. ✨ Carry a piece of our island's heart with you. #BoholLocal #HandcraftedInBohol #SupportLocalPH #IslandCrafts #CultureKeeper
• •Meet Maria, one of the incredible hands behind our beautiful tablea. For her, crafting these isn't just a skill, it's a legacy passed down through her family. When you choose Bohol Local, you're not just buying a product; you're supporting dreams and traditions. ❤️ #BoholLocalStories #ArtisanMade #SupportBohol #CommunityLove #PhilippineMade
• •Taste the sweet tradition of Bohol with our authentic Calamay. Made with love and the finest local ingredients, just like our grandmothers used to make. Each bite is a warm embrace from our island to your home. Order yours today and savor the true flavor of Bohol. #BoholDelicacies #Calamay #TasteOfBohol #SupportLocalEats #BoholLocalFinds
• •From the heart of the Philippines to your doorstep! ☀️ Discover new arrivals at Bohol Local – handcrafted treasures and delicious treats that capture the vibrant spirit and rich heritage of our island. Click here to explore and bring a piece of Bohol home. #BoholLocal #NewArrivals #PhilippineCulture #IslandTreasures #ShopLocalOnline
• •Looking for meaningful gifts? 🎁 Bohol Local offers unique, handcrafted items that directly support Boholano artisans & their communities. Shop with purpose and share the beauty of the Philippines! #Bohol #SupportLocal #FilipinoCraft #GiftIdeas #MadeInPH