Brand Tone

Direct, artistic, straightforward, professional yet personal.

Brand Values

• •Originality and Artistry
• •Creativity and Expression
• •Simplicity and Accessibility

Best Practices

• •Lead with the Art: Always make the artwork the hero. Use descriptive, sensory language that highlights colors, textures, and the feelings the art evokes rather than focusing on abstract art theory.
• •Maintain a Personal, "Artist-to-Collector" Voice: Write as the artist. Use "I" and "my" in blog posts or social media to share the creative process. This builds a direct connection with the audience.
• •Keep it Clear and Concise: Avoid overly technical jargon. The beauty of fluid art is its accessibility. The language should be just as welcoming to a new art buyer as it is to a seasoned collector.
• •Emphasize Originality: Consistently use words like "original," "one-of-a-kind," and "unique" to reinforce the primary value proposition. This distinguishes the brand from mass-produced prints.
• •Tell the Story Behind the Piece: Briefly explain the inspiration or a particular technique used for a painting. For example, "This piece was inspired by the shifting light of a sunrise," helps create an emotional connection and adds perceived value.

Social Perception

Neutral to positive but very narrow. Perceived as a small, independent art business, not widely known. May attract bohemian/eclectic aesthetic seekers.

Copy Examples

• •Art That Flows. Discover original abstract paintings to bring vibrant, fluid energy into your space.
• •Immerse yourself in 'Ocean's Depths.' This 20x24 original piece captures the dynamic movement of the sea with deep blues and shimmering gold accents. Created through a fluid art process, every swirl is unique. A perfect statement piece for any room that needs a touch of organic elegance.
• •New Originals Have Arrived | The Latest from Boho Fluid Arts
• •It's all in the details. The way colors meet and cells form is a kind of magic you can only find in fluid art. Each piece tells its own story. What does this one say to you? #BohoFluidArts #AbstractArt #FluidPainting #OriginalArt
• •Experience the art in person! Find Boho Fluid Arts this weekend at the [Event Name] Art Market. Come say hello and see the texture and color of each unique piece up close. [Event Details].