Brand Tone

Friendly and Approachable, Joyful and Positive, Inspirational and Empowering, Caring and Compassionate, Enthusiastic and Passionate, Playful and Whimsical

Brand Values

• •Individuality and Self-Expression
• •Kindness and Compassion
• •Joy and Feeling Good
• •Quality and Affordability
• •Ethical Practices and Sustainability
• •Cultural Appreciation
• •Customer Connection and Experience
• •Handmade with Love

Best Practices

• •Embrace Positivity and Joy: Use uplifting language, optimistic phrasing, and focus on the happiness and confidence the jewellery brings. Words like 'joy,' 'sparkle,' 'love,' 'shine,' and 'happy' should be staples.
• •Speak Directly and Inclusively: Address the customer in a friendly, conversational manner (e.g., using 'you' and 'we'). Make them feel part of the Boho Betty community.
• •Highlight 'Handmade with Love' and Uniqueness: Consistently remind customers of the care, craftsmanship, and the unique, often culturally inspired, nature of each piece. This reinforces value and emotional connection.
• •Incorporate Storytelling: Weave in elements of the brand's story, inspirations from travel, the meaning behind gemstones, or the impact of the 'Kindness Project.' This adds depth and authenticity.
• •Be Visually Congruent: Ensure that the tone of the copy matches the visual aesthetic. If the imagery is vibrant, playful, and free-spirited, the copy should echo this. Use emojis where appropriate (especially on social media) to add personality.

Social Perception

A provider of unique, stylish, and affordable 'boho-chic' jewellery. A brand that is ethical and values sustainability. Customer-focused, offering good service and a positive purchasing experience. Authentic and passionate, with a genuine story behind its founder and mission. A brand that allows for personalization and self-expression through its stackable and layerable designs. Associated with positivity, kindness, and joy, partly due to its charitable initiatives and the inherent nature of its products. The recent brand refresh is likely to enhance perceptions of quality and thoughtfulness in presentation.

Copy Examples

• •✨ Sprinkle a little sunshine wherever you go! ☀️ Our NEW ‘Wanderlust Weaves’ collection has just landed, handmade with love and bursting with vibrant gemstones to tell your unique story. Which piece is calling your name? Let your true colours shine! #BohoBetty #NewCollection #HandmadeJewellery #MadeWithLove #ExpressYourself
• •A little treat to make you smile (and sparkle!) ✨ Inside: Your exclusive Boho Betty offer!
• •Create your own sunshine story with our ‘Daydreamer’ bracelet stack! ☀️ Featuring sunstone for joy, amazonite for courage, and freshwater pearls for a touch of classic charm, this set is designed to be mixed, matched, and loved. Each bracelet is lovingly handmade, reminding you to embrace your unique sparkle every day. Go on, layer up the happiness! #BohoBettyStyle #ArmCandy #GemstoneJoy
• •More than just jewellery, Boho Betty is a feeling. It's about finding joy in the little things, celebrating your unique spirit, and spreading a little kindness along the way. Founded on a love for travel and treasures, each piece is designed in the UK and handmade with care, ready to become part of your story. Wear what makes you feel good!
• •Style that feels good, inside and out. ❤️ At Boho Betty, we believe in beautiful jewellery that’s kind to the planet and the people who make it. Discover our ethically sourced, handmade gemstone pieces designed to let your true self shine. ✨ Shop with heart. #BohoBetty #EthicalJewellery #SustainableStyle #KindnessProject #HandmadeWithLove