Brand Tone

friendly, approachable, inspiring, and educational

Brand Values

• •Creativity and Self-Expression
• •Learning and Knowledge Sharing
• •Quality Materials
• •Community and Passion
• •Well-being
• •Accessibility
• •Customer Support

Best Practices

• •Always Be Encouraging and Inclusive: Use language that welcomes beginners and makes experienced crafters feel inspired. Avoid jargon where possible, or explain it clearly. Emphasize that anyone can learn and create.
• •Highlight the Joy of Creation: Focus on the positive emotional outcomes of macramé – relaxation, accomplishment, the beauty of handmade items. Share the passion behind the craft.
• •Educate and Empower: Position copy as a helpful guide. Offer tips, explain techniques simply, and direct users to your learning resources (tutorials, workshops, blog posts).
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend who shares a passion for crafting. Use "you" and "we" to foster a sense of connection. Keep sentences clear and approachable.
• •Showcase Community and Shared Experience: Encourage interaction, user-generated content (like using specific hashtags), and share customer creations (with permission). This reinforces the idea of a supportive network of crafters.

Social Perception

Helpful and Educational, Good Quality Products, Inspiring and Engaging, Supportive of Beginners

Copy Examples

• •Headline: Unleash Your Inner Artist: Beautiful Macramé Starts Here. Body: New to macramé or looking for your next stunning project? Boho Almendra offers everything you need, from premium 100% cotton cords to easy-to-follow DIY kits and inspiring tutorials. Let's create something beautiful together! #BohoAlmendra #MacrameLove #DIYCrafts
• •Headline: From Knots to Masterpieces: Your Macramé Journey Begins Now! Body: Ever dreamed of crafting your own bohemian decor? Our beginner-friendly macramé kits and free video tutorials make it simple and fun. Join our creative community and discover the joy of handmade! Shop materials and get inspired at bohoalmendra.com.
• •Headline: Quality Cords, Endless Creativity. Body: At Boho Almendra, we're passionate about providing the best macramé supplies. Our soft, durable cotton yarns (proudly Mexican-made!) are perfect for everything from plant hangers to intricate wall art. Feel the difference quality materials make. Explore our collection!
• •Headline: More Than Just a Craft: It's Therapy for Your Hands & Soul. Body: Discover the calming, creative power of macramé. Boho Almendra provides not just supplies, but a supportive community and the guidance to help you unwind and create. Join a workshop or explore our tutorials today! #MacrameTherapy #HandmadeWellbeing
• •Headline: Got a Macramé Question? We’re Here to Help! Body: Whether you're choosing the right cord or mastering a new knot, our team at Boho Almendra is excited to share our knowledge! Visit our FAQ, check out our tutorials, or send us a message. We love helping you bring your textile art to life! #MacrameTips #CreativeSupport