Brand Tone

Elegant & Chic, Feminine, Modern & Trendy, Approachable & aspirational, Confident & Passionate

Brand Values

• •Quality & Durability
• •Parisian Craftsmanship & Design
• •Timeless Elegance & Modern Trends
• •Femininity & Self-Expression
• •Accessibility

Best Practices

• •Embrace Parisian Allusions: Subtly weave in references to Parisian lifestyle, aesthetics, or landmarks to reinforce the brand's origin and associated chic. (e.g., "From bustling boulevards to your doorstep...").
• •Highlight Material Benefits with Elegance: Consistently mention the quality of stainless steel (water-resistant, non-tarnishing, durable) but frame it within the context of beauty and effortless style, not just technical specifications.
• •Use Evocative and Sensory Language: Employ words that evoke feelings of elegance, confidence, radiance, and timelessness. (e.g., "pure merveilles," "mille éclats").
• •Speak to the "Bohm Woman": Address the target audience as confident, passionate, and stylish individuals who appreciate both quality and design.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity online (clean, modern, feminine imagery). The language should feel like a natural extension of the visuals.

Social Perception

Positive Association with Paris, Good Quality for the Price, Stylish and Fashionable, Reliable for Everyday Wear, Gift-Worthy

Copy Examples

• •Bohm Paris: Adorn Your Every Moment. Discover stainless steel jewelry designed in the heart of Paris. Pieces as resilient and radiant as you are. Wear your story.
• •The Art of Parisian Shine. Waterproof. Timeless. Bohm. From morning café to evening soirée, our stainless steel creations are crafted to accompany your life's adventures, beautifully.
• •Effortless Elegance, Crafted to Last. Bohm Paris blends timeless Parisian chic with modern desires. Find your signature piece that stays golden, dive after dive.
• •For the Woman Who Defines Her Own Sparkle. Natural, passionate, and unmistakably you. Bohm Paris jewelry is more than an accessory; it's an affirmation. Designed in Paris, loved everywhere.
• •New Collection: 'Whispers of Montmartre'. Inspired by the artistic soul of Paris, each piece in our new collection is a whisper of elegance. Crafted from enduring stainless steel and luminous crystals. Dare to shine.