Brand Tone

Romantic & Evocative, Empowering & Inclusive, Friendly & Welcoming, Aspirational & Free-Spirited, Confident

Brand Values

• •Individuality & Self-Expression
• •Freedom & Authenticity
• •Quality & Customer Satisfaction
• •Affordability & Value
• •Beauty & Elegance

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture and evoke feelings of freedom, romance, and individuality. Think sun-kissed, ethereal, handcrafted feel, whispers of adventure.
• •Focus on Her Story: Frame copy around the customer. How will the clothes make her feel? How do they empower her unique journey and self-expression? Use you and your frequently.
• •Maintain a Warm and Approachable Voice: Even when being aspirational, keep the tone inviting and friendly. Use contractions, occasional emojis where appropriate (like social media), and a generally positive and uplifting sentiment.
• •Highlight Values (and ensure they are met): Weave in mentions of uniqueness, freedom, (and if genuinely applicable) quality materials or ethical considerations. However, authenticity is key; the product and service must live up to these claims to build trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and in any customer service interactions is aligned. This builds a cohesive and recognizable brand personality. (Crucially, this also means that if the brand aims for a tone of quality and customer satisfaction, the actual product and service must reflect this consistently to avoid damaging dissonance).

Social Perception

The social perception of Bohème Infinity, based on available external reviews and reports, is predominantly negative: Low Trust, Poor Quality & Misrepresentation, Customer Service Issues, Delivery Problems, Discrepancy

Copy Examples

• •Bohème Infinity: Weave your own story. Discover free-spirited fashion that celebrates your unique essence. New Romantics Collection just arrived!
• •Drift into a dream with our Celestial Wanderer Maxi Dress. Crafted from the softest, ethically-sourced cotton, its flowing silhouette and delicate floral embroidery whisper tales of endless summers and starlit adventures. Perfect for bare feet on the beach or paired with vintage boots for an autumn stroll. Embrace your inner bohemian – effortlessly.
• •That feeling when your outfit matches your spirit: pure, unbridled joy! ✨ Our 'Free Spirit' collection is designed for moments like these – comfortable, beautiful, and uniquely you. Tap the link in bio to explore. #BohemeInfinity #BohemianStyle #LiveFree #UniqueYou #FashionThatFeelsGood
• •Unlock Your Inner Goddess ✨ Up to 30% Off Your Bohemian Escape!
• •At Bohème Infinity, we believe fashion is more than just clothing – it's a way to express the beautiful, untamed spirit within. We curate timeless bohemian pieces, designed to make you feel effortlessly confident and authentically yourself. Join our tribe of dreamers and creators.