Brand Tone

aspirational, friendly, and empowering; using encouraging, relatable, and warm language to make women feel confident and stylish, reflecting a free-spirited yet polished lifestyle.

Brand Values

• •Accessibility
• •Confidence
• •Curated Style
• •Practicality
• •Community

Best Practices

• •Lead with Lifestyle: Frame products within a lifestyle context. Instead of just describing a dress, describe the experience of wearing it—where you'll go, how you'll feel.
• •Use Empowering Language: Employ words that inspire confidence and self-assurance. Phrases like "highlight your best assets," "celebrate you," and "effortless style" reinforce the brand's mission.
• •Maintain a Friendly, Conversational Voice: Write as if you are speaking to a friend. Use contractions (e.g., "you'll," "it's") and address the customer directly ("you," "your") to create a personal connection.
• •Stay Visually and Verbally Cohesive: Ensure that the tone of the copy always matches the clean, aspirational, and slightly bohemian aesthetic of the brand's visuals across all platforms.
• •Highlight the "Curated" Aspect: Remind your audience that pieces are hand-picked. This emphasizes the boutique nature of the store and builds trust in the brand's taste and quality standards.

Social Perception

Bohemy Market is perceived as a trustworthy and stylish online boutique with a distinct, curated aesthetic. Customers appreciate the quality of the clothing relative to its affordable price point, and the brand's engagement fosters a positive community. The personal touch from the owner resonates well, contributing to a reliable and positive customer experience for on-trend, bohemian-inspired fashion.

Copy Examples

• •Meet your new weekend uniform. ✨ The 'Wanderlust' maxi dress flows with you, from Saturday morning market runs to golden hour drinks. Effortlessly chic, endlessly comfortable. Tap to make it yours and embrace your free spirit.
• •Bloom into the new season | Our Spring Collection has arrived!
• •Tired of clothes that don't fit your busy life? At Bohemy Market, we curate stylish, comfortable, and affordable pieces made for real life. Flattering fits and on-trend looks for every part of your day. Shop now for free shipping!
• •Style for Every Story. Discover curated collections that celebrate you. Affordable, flattering, and effortlessly chic. [Shop The New Collection]
• •Boho-chic style inspiration for your everyday adventures. This flowy floral top pairs perfectly with your favorite denim for a timeless, free-spirited look. #BohoFashion #OOTD #WomensStyle #BohemyMarket