Brand Tone

authentic, passionate, personal, welcoming, educational, appreciative, and proud

Brand Values

• •Authenticity
• •Craftsmanship & Heritage
• •Customer Connection
• •Quality
• •Beauty & Style

Best Practices

• •Lead with Storytelling: Always frame the products within a narrative of history, artistry, and tradition. Use phrases like "woven history," "a story in every thread," and "cultural beauty."
• •Emphasize Authenticity and Uniqueness: Consistently use terms like "one-of-a-kind," "handwoven," "vintage," and "artisan-made" to differentiate from mass-market competitors.
• •Maintain a Personal and Passionate Voice: Write from a place of genuine appreciation for the craft. Using the founder's voice and story can reinforce this personal connection.
• •Focus on the Customer's Home: Connect the product to the customer's life and space. Use aspirational language about creating a "special space" or finding the "rug of your dreams."
• •Highlight Quality and Service: Reassure customers of the high quality of the materials and craftsmanship, and consistently mention the commitment to excellent, personal customer service to build trust.

Social Perception

The public perceives BohemRugs as a trustworthy and high-quality source for unique, beautiful rugs. Customers repeatedly praise the product's quality, noting that the rugs are often "more beautiful than in the picture." The excellent customer service is a frequently mentioned highlight, building strong customer loyalty and encouraging repeat purchases. The brand is seen as a provider of not just a product, but of art and history for the home.

Copy Examples

• •More than a rug, it's a story woven in wool and time. Each knot in our vintage Persian collection carries a piece of history, ready to bring warmth and character to your home. Discover the one that speaks to you. #BohemRugs #VintageRug #HandmadeHome
• •Art for Your Floors. Our hand-selected, one-of-a-kind rugs are chosen for their unique beauty and enduring craftsmanship. Bring home a piece of history.
• •Hi [Customer Name], just as every home has a story, so does every one of our rugs. I'm Ensari, the founder of BohemRugs, and I personally select each vintage piece, searching for the ones with the most soul and character. Find a rug that doesn't just match your decor, but tells a story.
• •This exquisite Oushak rug, with its soft, muted tones and intricate floral patterns, was handwoven by artisans in Anatolia. Its journey from their hands to your home is one of tradition and artistry. A truly unique piece, it promises to be the soul of your room for generations to come.
• •BohemRugs - Authentic Vintage Rugs. Handwoven. One-of-a-Kind. Free Shipping. Shop Now.