Brand Tone

Inviting, Artistic, Passionate, Community-Oriented, Eclectic

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Support for Local Artists & Community
• •Customer Experience
• •Passion for Vintage and Art

Best Practices

• •Embrace Storytelling: Share the origins of unique pieces, the inspiration behind collections, or the stories of the local artists featured. This reinforces the "curated" and "passionate" values.
• •Use Warm and Evocative Language: Words like "discover," "treasure," "inspired," "hand-picked," "charming," and "haven" create an inviting and artistic atmosphere.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize what makes items special – whether it's vintage character, an artist's touch, or a unique design. Avoid generic descriptions.
• •Foster a Sense of Community: Regularly mention and tag local artists, talk about community events, and use inclusive language that makes customers feel like part of the "Bohemia" family.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of voice in written copy matches the aesthetic of the photography and in-store experience – eclectic, stylish, and welcoming.

Social Perception

A "Must-See" Destination, Hidden Gem/Treasure Trove, High-Quality & Unique Offerings, Friendly & Welcoming, Supportive of Local Talent

Copy Examples

• •Instagram Post (New Arrival - Dress): "Unearth your new favorite story. ✨ This just-in dress blends timeless charm with a modern whisper, perfect for sun-drenched strolls or cozy evenings. Each piece in our collection is chosen with love, waiting to become part of your unique style. Come find your treasure! #BohemiaOnMain #UniqueBoutique #VintageInspired #ShopLocalUrbana"
• •Facebook Post (Highlighting Local Artist): "Meet the magic behind the craft! 🎨 This week, we're shining a spotlight on [Artist's Name], one of our incredible local talents. Their [type of art, e.g., handcrafted jewelry] brings such a special spark to our little corner of Urbana. Stop by to see their latest creations and support our amazing artist community! #SupportLocalArtists #UrbanaIL #HandmadeWithLove #BohemiaHome"
• •Website Banner (General): "Bohemia on Main: Your haven for curated apparel, vintage finds, and inspired décor. Discover the beauty in the unique, right here in the heart of Urbana."
• •Email Newsletter Snippet (New Home Decor): "Transform your space with stories from the past and dreams for the future. Our latest collection of vintage and artisan home décor has arrived, each piece hand-picked to bring warmth and personality to your home. From statement furniture to charming accents, let's make your house a Bohemia home. #EclecticDecor #VintageHome #ShopUrbana #BohemianStyle"
• •In-Store Signage (Near Coffee Station): "Sip, browse, and let inspiration find you. Welcome to Bohemia on Main – we're so glad you're here! Feel free to explore, our team is always happy to share the stories behind our pieces."