Brand Tone

Warm and Inviting, Passionate and Authentic, Quality-Conscious, Free-Spirited and Unique, Ethically Minded

Brand Values

• •Quality Craftsmanship
• •Unique Design & Individuality
• •Customer Satisfaction
• •Ethical & Sustainable Practices
• •Passion & Authenticity
• •Supporting Australian Design
• •Creating a Vibe

Best Practices

• •Embrace Descriptive & Evocative Language: Use words that paint a picture and evoke feelings of freedom, creativity, comfort, and uniqueness (e.g., "soul-stirring," "vibrant," "free-spirited," "luxurious," "exclusive").
• •Maintain a Warm and Authentic Voice: Write as if you're sharing something you're passionate about with a friend. Let the family-owned, passion-driven origin story shine through.
• •Consistently Highlight Core Values: Regularly weave in mentions of 100% cotton, Australian design, ethical production, and unique prints in product descriptions, social media posts, and email marketing.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the feel ("luxurious lustre and beautiful soft texture") and longevity ("heirloom quality," "made to last").
• •Engage with a Positive & Inspiring Spirit: Frame products not just as items, but as tools to "elevate your space" and express individuality, fostering a sense of aspiration and well-being.

Social Perception

High-Quality Products, Beautiful and Unique Designs, True to Description, Good Customer Experience, Ethical Brand

Copy Examples

• •Unleash your inner wanderer. Our new 100% cotton quilt covers are here, blooming with exclusive prints designed in Australia to bring that soul-stirring, free-spirited energy to your sanctuary. Drape your bed in art that feels as good as it looks. #BohemianVibesAU #HomeDecor #BedroomGoals
• •Sleep beautifully, inside and out. At Bohemian Vibes, our vibrant designs are ethically crafted with love and a commitment to sustainability. From small-batch production to compostable mailers, we're dedicated to bringing you heirloom quality that’s kind to the Earth. #SustainableStyle #EthicalHome #BohoLiving
• •Refresh your haven with a splash of boho! For a limited time, enjoy [X]% off our entire range of 100% cotton bedding and cushions. It's the perfect excuse to finally create that dreamy, free-spirited space you've been craving. #BohoSale #AustralianDesigned #VibrantLiving
• •That feeling when your bedroom is a perfect reflection of your unique spirit. ✨ Our [Product Name] quilt cover, with its reversible design and luxurious cotton, is all about creating those 'bed goals' moments. What vibe are you creating today? #BohemianHome #InteriorStyling #CottonBedding #UniquePrints
• •Tired of bedding that loses its magic after a few washes? We believe in heirloom quality. Our 100% cotton pieces are designed in Australia to be cherished for years, offering lasting softness and vibrant, exclusive prints that tell a story. Invest in comfort that endures. #QualityBedding #BohemianLuxury #MadeToLast #AustralianOwned