Brand Tone

Inspirational & Empowering, Feminine & Free-spirited, Friendly & Welcoming, Aspirational & Evocative

Brand Values

• •Self-Expression & Individuality
• •Empowerment
• •Quality & Curation
• •Community & Support for Local
• •Joy & Escapism
• •Versatility & Comfort
• •(Implied) Ethical Considerations

Best Practices

• •Embrace "Her": Always write with the target customer in mind – a woman who is free-spirited, values self-expression, appreciates quality, and seeks a touch of joyful escapism in her style. Use language that resonates with her aspirations and lifestyle.
• •Weave in Core Values: Consistently thread values like empowerment, originality, and self-expression into your copy. For example, instead of just describing a dress, explain how it allows her to "express her unique spirit" or "feel confidently herself."
• •Use Evocative & Sensory Language: Paint a picture with your words. Describe the feel of fabrics, the vibrancy of colours, and the lifestyle a piece enables (e.g., "feel the soft sea breeze in this flowing maxi," "colours as radiant as a coastal sunset"). This connects with the "idealistic beach lifestyle" the brand embodies.
• •Maintain a Warm & Inclusive Tone: Foster a sense of community by using friendly and inviting language. Address your audience directly (e.g., "our fellow sisters," "bohos") and make them feel part of the Bohemian Sundays family. Highlight the "personable service" aspect.
• •Showcase, Don't Just Tell, Originality & Quality: Instead of merely stating items are "unique," describe what makes them so – perhaps the local artisan who made it, the specific Australian brand's story, or the unique print details. This reinforces the "Bohemian Luxe" aspect and the curated nature of the collections.

Social Perception

Positive & Loved Local Gem, High-Quality Service, Unique & Stylish, Authentic & Passion-Driven, Welcoming Atmosphere

Copy Examples

• •Headline: Unleash Your Inner Sunbeam. Body: Find your freedom in flowing fabrics and prints that speak to your soul. Our latest collection is a celebration of you – vibrant, unique, and beautifully bohemian. ✨ Shop Bohemian Sundays and let your true colours shine. #BohemianSundays #ExpressYourself #BohoLuxe
• •Headline: From Sunrise Coffee to Sunset Cocktails. Effortlessly. Body: Discover versatile pieces designed for the Sunshine Coast lifestyle. Dress them up, dress them down, and always feel amazing. Because every day deserves a touch of Bohemian Sundays magic. 💖 Visit us in-store or explore online. #BohoStyle #VersatileFashion #PeregianBeach
• •Headline: More Than Just Clothing, It's a Feeling. Body: At Bohemian Sundays, we curate pieces that empower you to live boldly and beautifully. Feel the quality, embrace the originality, and join our vibrant community of free spirits. What will your Sunday feel like? ☀️ #BohemianValues #EmpoweringWomen #SunshineCoastStyle
• •Headline: Your Everyday Escape Awaits. Body: Wander into a world of colour, texture, and artisanal charm. Bohemian Sundays brings you thoughtfully selected treasures that turn ordinary moments into something special. Come say hi and find your new favourite. 👋 #BohoChic #LocalBoutique #UniqueFinds
• •Headline: Curated for the Coastal Dreamer. Loved by You. Body: We’re so grateful for our amazing Bohemian Sundays community! Your support for our small local boutique means the world. Each piece is chosen with love, hoping it brings joy to your adventures. Thank you for being part of our story. 🙏 #SupportSmall #BohemianCommunity #PeregianBeachShopping