Brand Tone

Warm and Inviting, Passionate and Authentic, Inspiring and Story-driven, Relaxed and Unpretentious, Appreciative

Brand Values

• •Individuality and Uniqueness
• •Quality and Craftsmanship
• •Storytelling and History
• •Customer Connection and Service
• •Passion for Bohemian Aesthetics
• •Creating Comfort and Joy

Best Practices

• •Embrace Storytelling: Infuse copy with narratives, whether it's the history of a vintage piece or how an item can contribute to the customer's personal story and home environment. Highlight the journey of discovery.
• •Use Warm, Evocative, and Sensory Language: Employ words that appeal to the senses and create a feeling of comfort, nostalgia, and inspiration (e.g., "sun-drenched," "soulful," "dreamy textures," "enchanting," "handcrafted charm").
• •Maintain an Authentic and Passionate Voice: Let the genuine love for bohemian style and unique finds shine through. Write as if you're sharing a beloved discovery with a friend. Reference the founder's passion when appropriate.
• •Focus on Individuality and Uniqueness: Continuously reinforce the idea that the products help customers express their unique style and create a home that is a personal reflection, not a cookie-cutter space.
• •Be Inviting and Slightly Whimsical: Keep the tone approachable, friendly, and with a touch of bohemian free-spiritedness. Phrases like "kindred spirit," "wander through our treasure trove," or "realm of bohemian bliss" can enhance this, when used genuinely.

Social Perception

Highly Positive, Trusted Source for Unique Finds, Excellent Customer Service, Authentic and Passionate, Reliable and Professional

Copy Examples

• •Instagram Post for a Vintage Rattan Chair: Sun-drenched afternoons and a good book are calling. Our latest vintage rattan find isn't just a chair; it's a story waiting to unfold in your favourite quiet corner. Handpicked for its timeless charm and soulful vibes, ready to bring warmth and character to your space. ✨ #BohemianSoulFinds #VintageTreasure #EclecticHome
• •Facebook Ad for New Collection: Tired of the same old, same old? Your home is your story – let's make it a page-turner. Explore our new collection of handpicked vintage and bohemian-inspired treasures, each with a soul of its own. From textured throws to one-of-a-kind statement pieces, discover something that speaks to you. Shop now and let your soul shine through your space. [Link] #BohemianSoulNZ #UniqueHomewares #HomeStory
• •Product Description for a Moroccan Pouf: More than just a place to rest your feet, our authentic Moroccan leather pouf is an invitation to relax, a touch of artisan craft, and a whisper of faraway souks. Each stitch tells a tale of tradition, ready to add a layer of bohemian bliss and handcrafted charm to your sanctuary. Perfect for filling with unwanted clothing or towels – a neat wee idea for sustainable comfort! #MoroccanMagic #BohoDecor #ConsciousLiving
• •Email Newsletter Snippet: Hello, kindred spirit! ✨ At Bohemian Soul, we believe your home should be as unique as you are. This week, we’ve unearthed some truly enchanting pieces – think dreamy textures, forgotten treasures, and designs that spark pure joy. Come wander through our latest arrivals and find that perfect piece to make your space feel even more *you*. #YourBohemianBliss #HomeDecorNZ
• •Website "About Us" Excerpt (refresh): For us, it's more than just homewares; it's about unearthing forgotten treasures and allowing their stories to be told once more. Bohemian Soul was born from a lifelong love affair with the quirky, the cherished, the beautifully imperfect. We handpick every piece, hoping to bring a little bit of that magic and free-spirited charm into your home, creating a space that’s effortlessly cool and unmistakably original. Welcome to our world of bohemian bliss. #BohemianSoulStory