Tono de Marca

Aspirational, yet approachable and authentic. It blends a dreamy, adventurous spirit with down-to-earth, personal storytelling. The language used is encouraging, friendly, and often infused with a sense of wanderlust.

Valores de Marca

• •Adventure and Exploration
• •Authenticity
• •Freedom and Independence
• •Comfort and Style
• •Resilience and Passion

Mejores Prácticas

• •Lead with Authentic Storytelling: Always anchor the copy in the brand's real story. Whether promoting a product or a blog post, connect it back to Elizabeth's journey, the surf school, or a travel experience.
• •Use "You" and "I" to Foster Connection: Maintain a personal and direct tone. Use "I" when sharing personal anecdotes from the founder and "you" to speak directly to the customer's dreams and desires for adventure.
• •Embrace Sensory and Evocative Language: Use words that conjure the feeling of travel—the warmth of the sun, the sound of the waves, the thrill of takeoff. This will transport the audience and reinforce the brand's escapist appeal.
• •Balance the "Bohemian" with the "Jetlag": Ensure the copy reflects both sides of the brand name. The "Bohemian" side is about freedom, style, and dreams, while the "Jetlag" side is about the real, sometimes tiring, but always rewarding, life of a traveler.
• •Maintain a Consistent Call to Adventure: Every piece of copy, in some way, should be an invitation. Whether it's to "shop the look," "read the story," "book the lesson," or simply "dream with us," the call to action should encourage the audience to take a step toward a more adventurous life.

Percepción Social

Bohemian Jetlag is perceived as an authentic and inspiring lifestyle brand, strongly associated with its founder. Customers and followers seem to connect with the personal narrative of a flight attendant turned entrepreneur living a life of travel and adventure. The brand is seen as more than just a store; it's a source of inspiration for those who dream of a similar lifestyle. The positive reviews regarding customer service and product quality indicate a trustworthy and well-regarded small business.

Ejemplos de Copy

• •From a Bali sunrise to a Caribbean sunset. Our Playa Chic pants are designed for a life in motion. Handcrafted and endlessly comfortable, they’re the only piece you’ll need to go from beach-to-bar. Ready for your next adventure? #BohemianJetlag #TravelWear
• •They say home is a feeling, not a place. For us, it’s 36,000 feet in the air. Our 'Born to Fly' tee is for the dreamers, the explorers, and the ones who know the journey is the destination. Shop the collection now and #FlyWithMe.
• •More than a destination, it’s a way of life. Dive into the real stories behind a life of travel, motherhood, and chasing the sun. Read the latest from my corner of the Dominican Republic.
• •Escape the everyday. Feel the rush of the waves and the warmth of the sun on your skin. At Cabarete Surf Company, we don’t just teach you how to surf—we welcome you to our way of life. Book your lesson today and find your balance.
• •Ever wondered about the secrets whispered in the galley? 'L'Hôtesse de l'air' takes you on a turbulent, heart-warming journey around the world without leaving your seat. A story of love, loss, and the adventure of finding yourself. Fasten your seatbelt.