Tono de Marca

Natural, Pure, and Mindful

Valores de Marca

• •Purity and Simplicity
• •Artisanal Craftsmanship
• •Ethical and Natural Sourcing

Mejores Prácticas

• •Emphasize "Handcrafted" and "Small Batch": Consistently use these terms to reinforce the value of artisanal quality and differentiate from mass-produced competitors.
• •Maintain a Pure and Simple Vocabulary: Use words like "pure," "simple," "honest," and "natural." Avoid complex jargon or overly scientific language to keep the tone accessible and trustworthy.
• •Always Highlight the "Free-From" Aspect: Regularly mention that products are free from synthetic chemicals, parabens, and other undesirable additives. This directly addresses the concerns of the target audience.
• •Incorporate the Australian Origin: Mentioning "Melbourne" or "Australia" adds a layer of local trust and pride, which is a significant purchasing driver for many consumers.
• •Focus on Gentle Effectiveness: Frame the products as being both gentle and effective. The copy should convey a sense of calm, care, and mindfulness, assuring customers that the products are safe and beneficial for their skin.

Percepción Social

The brand is perceived as a niche, local, and trustworthy provider of high-quality, natural skincare, appealing to consumers who value handcrafted, locally-made products and prioritize pure, vegan ingredients.

Ejemplos de Copy

• •Pure, Potent, Plant-Powered. Your skin deserves the gentle touch of nature. Our Botanical Body Oil is handcrafted in Melbourne with a simple promise: to nourish deeply without a single nasty chemical. Discover the beauty of honest skincare. #BohemiaAndCo #NaturalSkincare #HandmadeInMelbourne #VeganBeauty #PureAndSimple
• •A little bit of nature, handcrafted just for you.
• •Unwind Your Body, Naturally. Soothe tired muscles and calm your mind with our Pure Magnesium Oil spray. Sourced from the earth and handcrafted in small batches, this is your simple, effective solution for daily replenishment and relaxation. Free from anything but nature’s best.
• •Simple, Honest Skincare. Handcrafted in Australia.
• •At Bohemia & Co, we believe that what you leave out is just as important as what you put in. Founded by an Aussie duo with a passion for pure ingredients, we create simple, honest skincare you can trust. Each product is a celebration of nature, handcrafted with care in our Melbourne studio.