Brand Tone

Honest, Transparent, Passionate, Caring, Ethical, Responsible, Natural, Gentle, Dedicated, Craft-Oriented, Informative, Helpful

Brand Values

• •Sustainability
• •Animal Well-being
• •Ethical Practices
• •Environmental Responsibility
• •Handmade Quality
• •Transparency
• •Giving Back
• •Circularity

Best Practices

• •Lead with Honesty and Transparency: Always be upfront about your materials, processes, and values. Avoid exaggerated claims. Back up statements with facts (e.g., B Corp certification).
• •Emphasize "Gentle" and "Caring": Use language that conveys a deep concern for pet well-being and comfort, as well as a gentle approach to the environment. Words like "nurture," "comfort," "safe," "kind" resonate well.
• •Highlight Ethical and Sustainable Choices: Consistently weave in messages about your eco-friendly materials (hemp, organic cotton), ethical sourcing, handmade processes, and commitment to reducing environmental impact.
• •Educate and Inform: Share the "why" behind your choices. Explain the benefits of hemp, the importance of sustainability in pet products, and how your processes are eco-conscious. This builds trust and positions Bohemi as a knowledgeable leader.
• •Maintain a Passionate, Positive Voice: Let the love for pets and the planet shine through. Use an optimistic and inspiring tone that connects with fellow eco-conscious pet owners and reinforces the positive impact of choosing Bohemi.

Social Perception

Trusted, High Quality & Effective, Eco-Conscious Leader, Genuine and Authentic, Community-Oriented, Award-Winning

Copy Examples

• •Headline: Happy Skin, Happy Planet, Happy Paws. Body: Tired of accessories that irritate your furry friend or harm the earth? At Bohemi, we craft truly natural, hypoallergenic hemp pet wear. Gentle on your pet, gentle on our world. Because they deserve the best, and so does our planet.
• •Headline: Beyond the Greenwash: Genuinely Sustainable Pet Care. Body: We’re Australia’s first B Corp Certified pet accessory brand for a reason. From ethically sourced hemp to our solar-powered workshop, every Bohemi piece is a promise of true sustainability and heartfelt care for your companion.
• •Headline: Handmade Comfort for Your Best Friend. Body: Each Bohemi collar, lead, and harness is designed and handcrafted with love in our Sydney workshop. Using natural, breathable materials like hemp, we ensure ultimate comfort and durability, especially for sensitive pets.
• •Headline: Join the Pack: Choose Pet Wear That Gives Back. Body: With every Bohemi purchase, you’re not just choosing eco-friendly quality for your pet; you’re also supporting animal rescue and environmental causes. Together, we make a difference, one paw at a time.
• •Headline: Why Hemp? Because Your Pet & the Earth Deserve Its Goodness. Body: Strong, durable, hypoallergenic, and kind to the planet – hemp is nature’s wonder fibre for pet accessories. Discover the Bohemi difference and see why eco-conscious pet owners are making the switch.