Brand Tone

aspirational, serene, and educational

Brand Values

• •Quality & Craftsmanship
• •Accessible Luxury
• •Well-being & Ambiance
• •Community & Connection

Best Practices

• •Lead with a Mood: Start all copy by evoking the feeling or ambiance the product creates (e.g., "serene," "cozy," "vibrant," "calm"). The focus should be on the benefit to the customer's environment and well-being, not just the product's features.
• •Use Aspirational and Sensory Language: Employ descriptive words that appeal to the senses and create an image of an elevated lifestyle. Use terms like "artisanal," "hand-poured," "serene blend," "luxurious," and "effortless elegance."
• •Maintain an Educational Tone: Consistently provide value beyond the sale. Share tips on candle care, fragrance layering, or home styling. This reinforces the brand's position as a knowledgeable expert and builds trust.
• •Incorporate the Community: Regularly use the #BOWELOVE hashtag in communications and encourage user-generated content. Refer to customers as a community and feature their testimonials ("Love Notes") to foster a sense of belonging.
• •Balance Confidence with Warmth: Write with a confident and modern voice ("pick your poison," "begging for more") but always temper it with warm, inviting phrases ("Your sanctuary awaits," "A gift for your home") to remain approachable and centered on the customer's experience.

Social Perception

The primary perception, based on available customer reviews, is highly positive. Customers view boheme westwood as a provider of high-quality, beautifully packaged home fragrance products that deliver a luxurious experience. The brand's educational content on platforms like TikTok positions it as a knowledgeable and trustworthy source in its niche. There is currently little to no negative perception found online.

Copy Examples

• •Your sanctuary awaits. Introducing 'Morning Light' — a serene blend of white tea, fresh linen, and a hint of bergamot. Hand-poured to perfection, it’s more than a scent; it’s the beginning of a peaceful day. Tap to transform your space. #bowelove #ScentOfSummer #HomeVibes
• •On-screen text: Ever wonder how we capture calm in a jar? ✨ Caption: From vegan soy wax to the perfect fragrance infusion, every BOWE candle is poured by hand with intention. This is where the magic happens. What scent should we create next? #handpouredcandles #soycandles #candlemaking #smallbusiness
• •Subject: A Gift For Your Home (From Us) Body: This weekend, elevate your everyday. Create an atmosphere of calm and luxury with our artisanal home fragrances. As a thank you for being part of our community, enjoy free shipping on all orders over $75. Your space deserves it.
• •Headline: Beyond the Fragrance. Body: Your home is a story. Let us help you tell it. The BOWE Home Edition is here, featuring curated decor from talented designers to complement your signature scent. Style your space with intention.
• •Headline: The antidote to a long day. Body: Light a candle, dim the lights, and breathe. Our hand-poured soy candles are crafted to turn your home into a haven of tranquility. Discover our collection of luxurious scents and find your calm. Shop now.