Brand Tone

passionate, knowledgeable, approachable, friendly, and community-focused

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Ethics
• •Community and Connection
• •Transparency
• •Hospitality

Best Practices

• •Lead with Flavor: Always use vivid, multi-sensory language to describe the coffee. Go beyond "strong" or "smooth" and use specific flavor notes (e.g., "candied orange," "nougat," "juicy acidity") to educate and entice.
• •Tell the Story: Whether it's the origin of the beans, the farmer's story, a unique processing method, or why your team loves a particular coffee, narrative adds value and connects with customers on an emotional level.
• •Balance Expertise with Accessibility: Use correct terminology like "washed process" or "extended fermentation," but explain what it means for the taste. Make your expertise a tool for customer discovery, not a barrier.
• •Emphasize Your Values: Subtly weave your commitment to sustainability, ethical sourcing, and community into your copy. Phrases like "Mindfully Sourced," "Producer-Focused," and "Community Brew Bar" reinforce your brand's principles.
• •Maintain a Consistent Voice: Whether on Instagram, your website, or an email, the voice should remain passionate, welcoming, and knowledgeable. Read copy aloud to ensure it sounds like it’s coming from a friendly coffee expert, not a corporation.

Social Perception

Highly positive, seen as a reputable and high-quality independent specialty roaster. Praised for the quality and unique characteristics of their coffee, commitment to sustainable and ethical practices, and perceived as knowledgeable in the specialty coffee scene. Their café is considered a welcoming spot.

Copy Examples

• •Sun-drenched and vibrant. Our new single-origin from Kenya is bursting with notes of blackcurrant and grapefruit, with a brown sugar sweetness that lingers. It’s the kind of coffee that brightens your whole morning. Available online and on our brew bar all week. #BoheeCoffee #SpecialtyCoffee #KenyaAA
• •Meet your daily ritual. Our Daily Blend is a harmonious mix of Brazil and Guatemala, offering smooth, balanced notes of chocolate and toasted almond. Perfectly crafted to be the best part of your day, every day. #MindfullySourced #ManchesterRoaster
• •A Taste of Huatusco, Veracruz Is Here. We’re thrilled to reintroduce a team favorite. This extended fermentation lot from Mexico is unbelievably fruity and complex. We’re tasting wild strawberry, red apple, and a creamy body that has to be experienced to be believed. Learn more about the producers and brew our favorite recipe on the blog. #CoffeeWithAStory #Bohee
• •Your weekend brunch plans just got better. 🥞☕️ At our Chorlton café, we’re pairing stacks of Biscoff pancakes with our expertly brewed specialty coffees. Come for the food, stay for the good vibes. 364 Barlow Moor Road. #ManchesterEats #BoheeCafe #BrunchGoals
• •An exercise in excellence. The famed Gesha variety from La Cabaña is a true luxury, and this lot is no exception. Expect a beautifully floral aroma, delicate notes of jasmine and peach, and a silky, tea-like body. A coffee for the special moments. Brew it slowly, savor it deeply. #GeshaCoffee #TopShelfCoffee #CraftRoasted