Brand Tone

Personal and Relatable, Down-to-Earth and Direct, Inspiring and Empowering, Humorous, Appreciative and Grateful, Proudly Handmade/American-Made

Brand Values

• •Family
• •Handmade Quality & Craftsmanship
• •Made in the USA
• •Customer Empowerment/Inspiration
• •Affordability
• •Honesty and Transparency
• •Hard Work and Dedication

Best Practices

• •Always Weave in "Handmade" and "USA-Made": These are core to their identity and should be subtly or overtly present in most communications. Reinforce the use of local materials when appropriate.
• •Maintain a Personal, Family-Oriented Voice: Share snippets of the "why" behind the business – family, passion for creating. Use "we" and "our family" to foster connection.
• •Balance Inspiration with a Touch of Humor/Relatability: Continue using empowering slogans like "You are the author of your living space," but don't be afraid to showcase the fun and humorous side of the brand, especially with relevant products.
• •Be Direct and Clear, but Warm: While efficiency is important (as seen in Etsy comms), ensure the overall tone remains friendly and appreciative. The gratitude for customers should always shine through.
• •Empower Customer Creativity: Encourage personalization and the idea that customers are curating their own unique spaces. Use language that invites them to participate in the design process.

Social Perception

Highly Positive, Accommodating, Reliable, Valued as a Small, Family-Owned, American Business

Copy Examples

• •Your home tells your story. Let our new handcrafted signs add the perfect chapter. Made with love, right here in New Hampshire, because every family deserves a space that inspires. ✨ #BogRoadDesigns #HandcraftedHome #TellYourStory
• •Don't just decorate, create! 🎨 You pick the quote, you choose the stain – we’ll handcraft the magic. Make your space uniquely yours with Bog Road Designs. What will your sign say? #CustomDecor #HandmadeInUSA #BogRoadOriginals
• •Life’s too short for boring bathrooms! 😉 Our 'Sweet Cheeks' sign adds a little fun where you least expect it. Handmade, a bit cheeky, and guaranteed to make someone smile. #BathroomHumor #BogRoadDesigns #HandcraftedLaughs
• •From our New England home to yours. 🏡 Each Bog Road Designs piece is handcrafted by our family, using local lumber, so you can bring a little piece of authentic American craftsmanship into your home. #FamilyOwned #MadeInUSA #QualityCraftsmanship
• •Making memories, one handcrafted sign at a time. Whether it's for summer vibes or a heartfelt gift, find the perfect piece to cherish. Thank you for letting our family be a part of your home. #BogRoadDesigns #SummerDecor #HandmadeGifts