Brand Tone

Empowering & Supportive, Community-Focused, Innovative & Modern, Passionate & Enthusiastic, Inclusive & Diverse, Stylish & Fashion-Forward

Brand Values

• •Empowerment of Small Businesses
• •Community Building
• •Innovation in Retail
• •Support for Local Talent
• •Authenticity & Creativity
• •Giving Back
• •Inclusivity

Best Practices

• •Focus on \"Empowerment\" and \"Community\": Always thread these core values through your messaging. Highlight how BogoSplit helps designers thrive and how customers become part of a supportive ecosystem.
• •Use Inclusive and Positive Language: Reflect the brand's commitment to diversity and its uplifting mission. Avoid exclusionary terms and maintain an encouraging, optimistic voice.
• •Showcase, Don't Just Tell: Instead of saying \"we support designers,\" share stories or highlight specific designers and their unique creations. Use visuals and testimonials to bring the brand's impact to life.
• •Maintain a Balance of Stylish and Approachable: While fashion-forward, the tone should also be welcoming and make customers feel like they are discovering something special and accessible. Avoid overly elitist or jargon-heavy language.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even in-store signage is harmonious. Create a simple brand voice guide for anyone creating content.

Social Perception

Positive & Respected, Community Hub, Champion of Indie Fashion, Tech-Savvy Retailer

Copy Examples

• •Headline: Discover Unique. Support Local. Wear the Future. Body: At BogoSplit, we're more than a marketplace; we're a movement. Explore curated collections from Boston's most exciting independent designers and find pieces as unique as you are. Shop now and become part of a community that celebrates creativity and empowers dreams. #BogoSplit #ShopLocalBoston #IndieFashion
• •Social Media Post (Image: A vibrant flat lay of accessories from different BogoSplit designers): Caption: Your style tells a story. Make it a tale of creativity, passion, and local love. ✨ Discover handcrafted accessories and statement pieces from emerging designers at BogoSplit. Every purchase supports an artist's journey. Visit our Copley Place Showroom or tap the link in bio to shop online! #SupportSmallBusiness #BostonDesigners #FashionForward
• •Email Subject: Unlock a World of Independent Style with BogoSplit! Body: Tired of the same old styles? Step into BogoSplit and experience fashion with a personal touch. We connect you with visionary local designers crafting the looks you won't find anywhere else. From streetwear to stunning occasion pieces, find your next favorite and champion creativity. P.S. New arrivals just landed – come explore! [Link to New Arrivals]
• •Website Banner: BogoSplit: Where Boston's Fashion Innovators Shine. Sub-text: We provide the stage. You discover the talent. Explore our online marketplace and Copley Place Showroom to connect with the heart of local design. [Button: Meet Our Designers] [Button: Visit Showroom]
• •Vendor Call-Out Post: Are you a designer ready to take center stage? Caption: BogoSplit is looking for fresh talent! We offer a supportive platform, online reach, and prime retail space in Boston to help you grow your brand. Join a community dedicated to creativity and entrepreneurship. Apply to become a BogoSplit vendor today! Link in bio. #FashionDesigners #CallForArtists #BostonCreatives #BogoSplitVendors