Brand Tone

elegant, sophisticated, and whimsical. It's also warm, personal, and trustworthy

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Timeless Elegance
• •Exclusivity & Uniqueness
• •Cherished Moments & Joy
• •Personalized Service
• •Whimsy & Storytelling

Best Practices

• •Embrace Storytelling: Weave the brand's rich heritage, European craftsmanship, and the fairytale element into product descriptions, social media captions, and website content. Talk about creating memories and heirlooms, not just selling clothes.
• •Use Elegant & Evocative Language: Opt for sophisticated and descriptive words that appeal to the senses and emotions. Words like meticulously crafted, exquisite fabrics, timeless charm, whispers of, spun from dreams align with the brand's tone.
• •Maintain a Warm & Personal Voice: Even with an elegant tone, ensure the language feels approachable and personal, reflecting the family-owned nature and the desire to connect with customers creating special moments.
• •Highlight Quality & Exclusivity Subtly: Focus on the benefits of the craftsmanship and fine materials (comfort, durability, beauty) rather than just stating luxury. Emphasize the limited designs and heirloom quality to convey exclusivity.
• •Visual & Verbal Harmony: Ensure the copy complements the brand's visual aesthetic. If images are soft, whimsical, and elegant, the accompanying text should reflect these qualities. Consistency across all platforms is key.

Social Perception

high-end, luxury boutique brand specializing in beautifully crafted European children's wear and women's apparel. Customers associate the brand with exceptional quality, beautiful designs, and fine fabrics.

Copy Examples

• •Whispers of spring have arrived, woven into every stitch of our newest collection. Discover dresses spun from dreams and outfits designed for adventure, all handcrafted in Europe with the timeless touch of Bognar & Piccolini. Let their story unfold in elegance. #BognarAndPiccolini #NewCollection #EuropeanCraftsmanship #ChildhoodFairytales
• •More than a dress, it's a chapter in her story. Our [Dress Name] is meticulously crafted in Italy from the softest [Fabric Type], designed to be treasured and passed down, gathering memories with every twirl. A timeless heirloom for your little dreamer.
• •Since 1874, our family has believed in the magic of a perfectly crafted garment. Today, that tradition continues from our European ateliers to your family's cherished moments. Bognar & Piccolini: Weaving history, quality, and a touch of fairy dust into every creation.
• •Elegance is in the details. Our European-made accessories for women add a whisper of refined charm to any ensemble. Discover timeless pieces designed to accompany you on life’s beautiful journey. #BognarAndPiccoliniWoman #LuxuryAccessories #EuropeanStyle #TimelessCharm
• •Step into a world of curated beauty at our [City] boutique. Our knowledgeable fairies are here to help you find the perfect ensemble, offering personalized styling and a touch of Bognar & Piccolini magic. Experience the art of dressing, beautifully. #BognarAndPiccoliniBoutique #[CityName] #LuxuryShopping #PersonalStyling