Brand Tone

Established & Trustworthy, Community-Focused & Local, Value-Oriented & Competitive, Experienced & Knowledgeable, Friendly & Approachable

Brand Values

• •Heritage & Tradition
• •Quality
• •Customer Satisfaction
• •Value for Money
• •Community Roots
• •Reliability

Best Practices

• •Emphasize Heritage & Trust: Consistently weave in the family-run history and decades of experience in Merseyside to build credibility.
• •Highlight Value & Transparency: Clearly communicate the "guaranteed lowest prices" promise and be transparent about what's included in quotes to reinforce value.
• •Maintain a Friendly, Community-Oriented Voice: Use warm, approachable language. Refer to local ties and customer generations to foster a sense of community.
• •Showcase Expertise & Guidance: Position the team as knowledgeable advisors who help customers make informed choices, reflecting their extensive experience.
• •Ensure Consistency Across All Channels: Whether it's the website, social media (including newer platforms like TikTok), or in-store interactions, the core messages of quality, value, heritage, and friendly service should be uniform.

Social Perception

Positive Legacy, Reliable Choice for Flooring, Supportive of Local Community, Occasional Service Inconsistencies, Traditional but Adapting

Copy Examples

• •Headline: 75 Years Underfoot: Liverpool's Trusted Choice for Quality Carpets. Body: For three generations, Bogan's Carpets has been warming homes across Merseyside. Discover our heritage of quality, value, and service. Your perfect floor awaits – at a price we guarantee is the lowest.
• •Social Media Post: Transforming Liverpool homes since 1948! From plush carpets to stylish LVT, our family is here to help yours. Visit our showroom for friendly advice and unbeatable prices. #BogansCarpets #LiverpoolFlooring #FamilyBusiness #QualityFlooring
• •Website Banner: Bogan's Price Promise: The Best Quality Flooring, Guaranteed Lowest Prices. Experience the difference that 75 years of expertise makes.
• •Local Ad: Your Neighbours Trust Bogan's. For decades, we've been Merseyside's go-to for beautiful, durable flooring. Friendly service, expert fitting, and prices that can't be beaten. Get your free quote today!
• •Product Description Snippet (for a specific carpet): Crafted for comfort and built to last, just like our reputation. Bogan's brings you [Carpet Name], a perfect blend of luxury and practicality, backed by our family's 75-year promise of quality and value.