Brand Tone

Aspirational, Adventurous, Authoritative, Knowledgeable, Passionate, Enthusiastic, Community-Oriented, Quality-Focused

Brand Values

• •Quality & Performance
• •Innovation
• •Passion for Paddleboarding
• •Adventure & Exploration
• •Craftsmanship
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document BOGA's core tone attributes (e.g., Aspirational, Authoritative, Passionate, Community-Oriented, Quality-Focused), key messaging pillars, preferred vocabulary (and words to avoid), and provide examples. This ensures everyone creating content is aligned.
• •Emphasize Benefits & Experiences, Not Just Features: While technical details are important for credibility (Authoritative tone), always tie them back to the user's experience – the adventure, the peace, the performance improvement (Aspirational & Passionate tones).
• •Show, Don't Just Tell, Your Passion: Use vivid, sensory language that conveys the excitement and joy of paddleboarding. Share stories from the BOGA team and community to make the passion feel authentic.
• •Foster Community Through Language: Use inclusive language ("your journey," "join the tribe"). Ask questions and encourage interaction in social media copy. Highlight user-generated content to reinforce the Community-Oriented aspect.
• •Maintain Quality in Communication: Ensure all copy is well-written, grammatically correct, and proofread. This reflects the brand's commitment to quality in its products. The language should feel premium and considered, aligning with the product's positioning.

Social Perception

BOGA is generally perceived as a premium and reputable brand within the paddleboarding community. Customers associate BOGA with high-quality, durable, and well-designed boards. The brand is seen as innovative and knowledgeable about paddleboard technology. There's a positive perception regarding their suitability for various activities, from leisure paddling and yoga to more demanding uses like surfing and touring. Users often express satisfaction with the performance and stability of the boards. The brand appears to have a loyal customer base that appreciates the investment in a BOGA board.

Copy Examples

• •Elevate Your Glide: Discover the Unmatched Performance of BOGA's 2025 Carbon Pro Series. Engineered for Power, Crafted for Purity. Experience the water like never before. Our new Carbon Pro Series isn't just a paddleboard; it's an extension of your ambition. Lighter, stronger, and faster – conquer every current.
• •Your Next Adventure Awaits. Where Will BOGA Take You? From serene lake mornings to exhilarating coastal explorations, BOGA boards are your trusted companion for every journey. Built for discovery, designed for life. #BOGAVoyage
• •More Than a Board. It's Your Gateway to Stillness & Strength. Find Your Flow with BOGA Yoga Boards. Discover the perfect harmony of balance and tranquility. Our specially designed yoga SUPs offer unmatched stability and a spacious deck for your practice. Connect with nature, connect with yourself.
• •Innovation You Can Feel. Precision You Can Trust. The BOGA Difference in Every Detail. We obsess over every curve, every layer, every finish. Our proprietary C3 Construction ensures maximum durability and responsive performance, so you can paddle with confidence, season after season.
• •Ready to Ride the Best? Explore the BOGA Collection & Join the Tribe. Don't just paddle, BOGA. Find the perfect board that matches your spirit and skill. Dive into our latest catalog and see why dedicated paddlers choose BOGA. #BOGASUP #PaddleLife