Tono de Marca

Nurturing & Caring, Authentic & Transparent, Educational & Informative, Respectful & Appreciative, Engaging & Community-focused

Valores de Marca

• •Natural & High Quality
• •Heritage & Tradition
• •Sustainability & Eco-consciousness
• •Community Empowerment (especially women)
• •Integrity & Ownership
• •Making a Difference

Mejores Prácticas

• •Embrace Storytelling: Weave in the narrative of Balinese heritage, ancient recipes, and the connection to "Bumi" and "Ibu" in product descriptions, social media, and "About Us" sections.
• •Use Warm, Nurturing, and Respectful Language: Employ words that evoke care, nature, tradition, and community. Refer to ingredients and processes with a sense of reverence.
• •Be Transparent and Educational: Clearly explain the benefits of natural ingredients and the brand's definition of "natural." Share information about sourcing and production where appropriate.
• •Highlight Community and Empowerment: Regularly communicate the brand's commitment to empowering women and supporting local communities. This reinforces the "Ibu" (mother/woman) aspect of the brand name.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy complements the earthy, natural, and culturally rich imagery used on the website and social media. The tone of voice should feel like a natural extension of the brand's visual identity.

Percepción Social

Positive & Trusted, Ethical & Community-Oriented, Authentically Balinese, Advocate for Natural Lifestyles, Innovative within Tradition

Ejemplos de Copy

• •Nourish your skin the way nature intended. ✨ Our [Product Name] is handcrafted in Bali using ancient wisdom and the purest botanicals from Mother Earth. Feed your skin, feel the difference. #BoemiBotanicals #SkinFood #NaturalHeritage #BaliBeauty
• •More than just skincare, Boemi Botanicals is a promise. A promise to honor the Earth ('Bumi') and empower the incredible women ('Ibu') who craft our products. Discover natural care that gives back. Learn more about our journey and community initiatives. [Link to About Us] #BoemiValues #EmpoweringWomen #SustainableBeauty #FromBaliWithLove
• •Did you know Jojoba oil is a hydration hero? 🌿✨ It mimics your skin's natural sebum for balanced, happy skin! Just one of the potent gifts from nature we use in our Boemi creations. What's your fave natural ingredient? #SahabatBOEMI #NaturalSkincareTips #JojobaMagic #BoemiBotanicalsBTS
• •Introducing [New Collection Name]: Ancient Recipes, Modern Glow. Experience the timeless beauty secrets of Indonesia, thoughtfully crafted with all-natural ingredients for today's conscious soul. Pure. Potent. Proudly Balinese. #BoemiBotanicals #NewCollection #NaturalGlow #AncientWisdom
• •At Boemi Botanicals, every purchase nurtures more than just your skin. It supports our commitment to sustainable sourcing, our 'all-women employees' philosophy, and our Bali Street Mums program. Join us in making a difference, one beautiful bottle at a time. Read about our impact [Link]. #BeautyWithPurpose #CommunityLove #BoemiCares