Brand Tone

Supportive, Knowledgeable, and Approachable. The language is encouraging and inclusive, aiming to empower customers. Product descriptions are detailed, highlighting scientific benefits to position the brand as a trustworthy expert. As a family-owned business, it uses a friendly and direct style, creating a welcoming and hassle-free atmosphere.

Brand Values

• •Accessibility and Inclusivity: Believes everyone deserves access to high-quality supplements fitting unique needs, catering to various lifestyles.
• •Customer-Centric Service: Committed to making the supplement buying process easy, friendly, and hassle-free, with personalized service and trustworthy advice.
• •Health as a Holistic Goal: Promotes supplements as part of a larger picture including exercise and healthy diet, aiming for a 'strong body, strong mind'.
• •Trust and Honesty: Pledges to provide 'Honest Advice' by researching for the customer, offering the latest information for informed decisions.

Best Practices

• •Lead with the "Why": Always start by addressing the customer's goal or problem (e.g., "Want to recover faster?" or "Need a clean energy boost?"). Frame product features as direct solutions to their needs.
• •Use Inclusive and Empowering Language: Employ words like "your journey," "we're here to help," "together," and "conquer." Avoid exclusive gym jargon that might alienate beginners. The tone should feel like a supportive coach, not a drill sergeant.
• •Balance Expertise with Simplicity: Mention key technical details (like grams of protein or specific ingredients) to build credibility, but immediately explain the benefit in simple terms (e.g., "7g of BCAAs to reduce muscle breakdown").
• •Reinforce the Local, Family-Owned Identity: Subtly weave in references to being a "New Zealand-owned," "Kiwi," or "family-run" business. This builds trust and differentiates the brand from faceless international competitors.
• •Maintain a Consistent Call to Action (CTA) Voice: Ensure all CTAs are clear, encouraging, and action-oriented. Use phrases like "Explore the Range," "Fuel Your Journey," or "Find Your Fit" to keep the supportive tone alive even in the final step.

Social Perception

The public perceives bodystrong.co.nz as a reliable, specialized, and trustworthy New Zealand-based retailer. The 'family-owned' aspect fosters a sense of community and personalized care, distinguishing it from larger international brands. It is seen as a knowledgeable resource providing expertise and genuinely helping customers find suitable products. Overall sentiment is positive, with appreciation for product quality, service efficiency, and its role as a go-to online store for curated health and fitness supplements.

Copy Examples

• •Your new secret weapon is here! 🔥 Meet the new [Product Name]. Packed with 25g of pure whey isolate and zero fillers, it’s designed to help you recover faster and build stronger. Whether you're chasing a new personal best or just starting out, we’ve got your back. Ready to fuel your journey? Tap to shop! #BodyStrongNZ #NZSupplements #FuelYourGoals #NewProduct #FitnessJourney
• •Feeling lost in the world of supplements? We’re here to help. At BodyStrong, we make health simple. As a family-owned NZ business, we offer friendly, honest advice to help you find exactly what you need to feel your best—no jargon, no pressure. Let's start your journey to a stronger you, together. Shop Now
• •Whatever your goal, we've got the fuel. From building muscle to boosting wellness, explore our curated range of supplements for every Kiwi lifestyle. Free delivery on orders over $80. Explore Products
• •Ready for the next step in your fitness journey, [Customer Name]? We noticed it’s been a while since your last order of [Previous Product]. If you’re ready to level up, why not try our customer-favourite [Complementary Product]? It’s perfect for boosting energy and getting the most out of every workout. As always, we're here if you need any advice! See More
• •Unleash your potential with Pre-Workout Fusion. A clean, powerful blend to deliver sustained energy and laser-sharp focus, without the crash. Just mix, drink, and conquer your workout. It's that simple.