Brand Tone

Aggressive, Authentic, Dark, Resilient, and Direct

Brand Values

• •Authenticity
• •Aggression & Intensity
• •Resilience & Perseverance
• •Honesty
• •Connection

Best Practices

• •Embrace the Aggression: Use strong, impactful language. Words like crushing, brutal, unleash, torment, defy, relentless align with their musical intensity.
• •Stay Authentic & Raw: Reflect the lyrical honesty. Don't sugarcoat. Speak directly about struggle, pain, and resilience. Avoid overly polished or corporate language.
• •Maintain a Dark Aesthetic: Use imagery and words that evoke the band's dark themes. Focus on the heavy nature of both the music and the emotional content.
• •Highlight Resilience: While dark, ensure there's an undercurrent of strength and the ability to endure. Frame merchandise as a symbol of this resilience or a way to connect with that feeling.
• •Be Direct and Unapologetic: Get straight to the point. Reflect the band's no fucks given attitude about their genre and style. Use clear calls to action.

Social Perception

Loved by Deathcore Fans, Intense Live Act, Relatable and Real, Growing Force in Metal, Merchandise as Identity

Copy Examples

• •Unleash the torment. New 'Vile Conduct' tee available now. Wear the weight.
• •Built for the bitter cold. Forged in the fires of struggle. The official [Album Name] hoodie. Endure everything.
• •No apologies. No compromise. Just pure, unadulterated heaviness. Our new track '[Song Title]' is out now. Listen loud.
• •The road is relentless. So are we. Grab the exclusive tour merch before it's gone – a testament to survival. Link in bio. #Bodysnatcher #Deathcore
• •This isn't just merch. It's a statement. For those who find solace in the chaos. Bodysnatcher Official Merchandise – Your Armor for the Abyss.