Tono de Marca

Nurturing, Trustworthy, and Natural

Valores de Marca

• •Natural Purity
• •Gentleness and Efficacy
• •Ethical Commitment
• •Australian Made
• •Simplicity

Mejores Prácticas

• •Lead with Empathy and Gentleness: Always use a caring and understanding tone. Start with the customer's problem (e.g., "Soothe your irritated skin") and present the product as the gentle solution.
• •Emphasize Natural Origins: Consistently connect the products back to their core ingredient: olive oil. Use words like "natural," "pure," "plant-based," and "earth-derived" to reinforce this value.
• •Be Transparent and Informative: Clearly list key ingredients and their benefits. Explain how the products work in a simple, trustworthy manner. This builds confidence and justifies the product's value.
• •Speak to the Solution, Not Just the Product: Focus on the outcome for the customer. Instead of "Our cream has olive oil," write "Our olive oil cream helps restore your skin's natural barrier." Frame features as benefits.
• •Maintain a Calm and Reassuring Voice: Avoid aggressive sales tactics, excessive exclamation points, or urgent, high-pressure language. The tone of the copy should mirror the soothing effect of the products themselves.

Percepción Social

Body Olive is perceived as a specialized, niche brand offering effective, gentle, and natural solutions for persistent skin problems, especially conditions like eczema. Customers view it as a trusted, authentic, and customer-focused source for high-quality, natural skincare.

Ejemplos de Copy

• •Calm your flare-ups and find your peace. Our natural olive oil cream is designed to gently soothe and deeply nourish irritated skin. Experience the gentle power of nature. #BodyOlive #NaturalSkincare #EczemaRelief #SensitiveSkin
• •At Body Olive, we believe in the gentle strength of nature. Our Australian Made, vegan olive oil skincare provides deep, soothing moisture without irritation. Discover a calmer, happier complexion.
• •Cleanse without stripping your skin's natural moisture. Our soap-free body wash, enriched with pure Australian olive oil, gently lifts away impurities while delivering vital antioxidants and hydration. Perfect for daily use on all skin types, including the most sensitive.
• •A Soothing Gift For Your Skin From Body Olive
• •Pure, Gentle, Effective. Australian Olive Oil Skincare for Sensitive Skin.