Brand Tone

Nurturing, Authentic, and Simple

Brand Values

• •Craftsmanship & Quality
• •Family & Passion
• •Customer Care & Trust
• •Accessible Pampering

Best Practices

• •Create a "Voice & Tone" Guide: Document the core elements: Nurturing, Authentic, and Simple. List "words we use" (e.g., handmade, simple, care, pamper, goodness) and "words we avoid" (e.g., synergy, revolutionary, cutting-edge, buy now). This ensures anyone writing for the brand stays consistent.
• •Lead with the Story: Always connect the copy back to the brand's origin. Phrases like "From our mother-daughter team" or "Handcrafted in our North Augusta workshop" reinforce the authentic, family-run identity in every communication.
• •Focus on "How it Feels": Use sensory and emotional language. Instead of just listing ingredients, describe the feeling they evoke—"soothing," "comforting," "refreshing," "a moment of peace." This aligns with the nurturing and pampering values.
• •Maintain Simplicity and Clarity: Keep sentences clear and direct. Avoid overly technical jargon or complex marketing claims. The copy should be as honest and straightforward as the products themselves. Let the quality speak for itself.
• •Write Like a Person, Not a Corporation: Use "we" and "our" to refer to the brand, reinforcing the human element. Address the customer with "you" and "your" to create a personal connection. This conversational style is key to maintaining the authentic, small-business feel.

Social Perception

Consumers perceive the brand as trustworthy, high-quality, natural, and worthy of support due to its small, family-run, handmade approach.

Copy Examples

• •End your day with a moment of pure tranquility. Our Lavender Body Butter, handcrafted in small batches by our mother-daughter team, melts into your skin to soothe and deeply moisturize. Made with high-quality shea butter and pure lavender essential oil, it’s the simple, loving care your body deserves. No harsh chemicals, just genuine goodness.
• •Handmade with Love, From Our Family to Yours. Discover simple, natural goodness in every bar of soap and jar of body butter. It’s time to pamper yourself.
• •It all started with a passion for creating something good. Since 2005, our mother-daughter team has been handcrafting bath and body treats right here in North Augusta. We believe in simple ingredients, small batches, and the simple joy of feeling good in your own skin.
• •A little something new, handmade just for you ✨
• •Real Ingredients. Real Care. Tired of long ingredient lists you can't pronounce? At Body Goodies, we keep it simple. Our handmade soaps and body butters are made with love and high-quality, natural ingredients. Support a small, family-run business and give your skin the pampering it deserves. Shop our collection today.