Brand Tone

Problem/Solution Focused, Trustworthy & Reliable, Encouraging & Empowering, Informative & No-Nonsense, Relatable, Positive & Supportive

Brand Values

• •Prevention
• •Effectiveness & Reliability
• •Quality Ingredients
• •Comfort & Freedom
• •Active Lifestyle Support
• •Skin Health

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize how Body Glide enables a pain-free, active life, rather than just listing product features. Talk about the 'freedom' and 'confidence' it provides.
• •Use Clear, Direct Language: Avoid jargon. Be straightforward about what the product does and its benefits (e.g., 'Stops trouble before it starts®').
• •Maintain a Positive and Encouraging Voice: Inspire users to achieve their active goals without the worry of skin irritation. Use empowering phrases.
• •Highlight Key Differentiators Consistently: Regularly mention benefits like 'plant-derived ingredients,' 'non-greasy,' 'doesn't stain clothes,' 'vegan,' and 'sweat-resistant' as these are highly valued by customers.
• •Incorporate Trust Signals: Reference its heritage ('The Original Anti Chafe,' 'Since 1996') and the positive experiences of other users (testimonials, reviews) to reinforce reliability and effectiveness.

Social Perception

Highly Positive, Go-To Solution, Problem Solver, Trustworthy, Worth the Investment, Superior to traditional remedies

Copy Examples

• •Headline: Don't Let Friction Dictate Your Finish Line. Body: Chafing? Blisters? Reclaim your run. Body Glide UK offers invisible, long-lasting protection. Go further, faster, pain-free. The original, for a reason.
• •Social Media Post (with image of a hiker): Miles to go before you sleep? Don't let raw skin cut your adventure short. Our plant-powered balm creates a breathable barrier, so you can focus on the views, not the rub. #BodyGlideUK #ChafeFreeAdventures #HikeSmart
• •Product Page Snippet: Engineered for Endurance. Body Glide® balms are sweat-resistant, non-greasy, and won't stain your kit. Just one application provides all-day protection, letting your skin breathe while stopping chafing in its tracks. Vegan, allergen-free, and trusted by athletes.
• •Short Ad Copy: Rubbing is the REAL enemy. Fight back with Body Glide UK. Easy to apply, works for hours. Stay active, stay comfortable. Click to glide.
• •Email Subject Line: Your Secret Weapon Against Chafing Has Arrived. Body: Tired of painful rubbing ruining your workouts or walks? Discover the plant-based, invisible protection of Body Glide®. Trusted since 1996 to keep you moving freely.