Brand Tone

Creative, Joyful, and Confident. The brand conveys a playful, artistic, and stylish image, without taking itself too seriously.

Brand Values

• •Creativity and Self-Expression
• •Quality and Sustainability
• •Comfort and Confidence

Best Practices

• •Use a Vibrant Vocabulary: Incorporate words like "joyful," "creative," "bold," "vibrant," "playful," and "confident" into product descriptions, social media captions, and email newsletters.
• •Focus on the Feeling: Don't just sell a sweater; sell the confidence and happiness it brings. Frame your copy around the emotional benefit of wearing colorful, expressive clothing.
• •Tell the Brand Story: Regularly mention the brand's Barcelona origins and its commitment to art and creativity. This adds depth and a sense of authenticity.
• •Highlight Sustainable Practices: When mentioning materials or collections, subtly weave in the brand's commitment to quality and sustainability, such as using natural fibers and producing limited editions. This appeals to the conscious consumer.
• •Maintain a Consistent Visual Identity: Ensure that all photography and graphics match the brand's vibrant and creative tone. The visual and written language should always be aligned.

Social Perception

Dr. Bloom is perceived as a high-quality, contemporary European knitwear brand for women who appreciate color and unique design. It is seen as a curated, fashionable, and accessible designer brand, offering good value for its design and quality.

Copy Examples

• •Forget muted tones. Our new Dr. Bloom collection is a celebration of color. Vibrant, confident, and unapologetically joyful knitwear has arrived. Find your new favorite sweater.
• •Born in Barcelona, Dr. Bloom believes in the power of happy dressing. Each piece is crafted with creativity, comfort, and a touch of the unexpected. Wear what brings you joy.
• •Style that feels good, inside and out. Dr. Bloom's limited edition collections use natural materials, ensuring unique designs with a lighter footprint. Conscious fashion has never been so colorful.
• •That Friday feeling, but in a sweater. The Limoncello Sweater from Dr. Bloom is pure, bottled sunshine. #DrBloom #Knitwear #ColourfulStyle
• •Dr. Bloom: For the love of color. Shop the new collection of expressive, art-inspired knitwear and discover your most confident style yet.