Brand Tone

Motivational, empowering, friendly, informal, community-centric, confident, knowledgeable, results-driven, and direct.

Brand Values

• •Transformation and Empowerment
• •Community
• •Accessibility and Guidance
• •Results-Oriented

Best Practices

• •Lead with Empowerment: Frame all communication around empowering the customer. Use words like "you," "your potential," "unlock," and "transform" to make the customer the hero of their own fitness journey.
• •Balance "Friendly" with "Expert": Maintain the friendly, big-sister tone ("babe," emojis), but always back it up with clear, confident, and specific details about the programs. Explain what the exercises target and why the program is structured the way it is.
• •Harness the Power of Community: Consistently use terms like "BBT Community," "Join us," and "Welcome to the family." Actively solicit and feature user-generated content (reviews, progress photos) in marketing copy to build social proof and reinforce the sense of belonging.
• •Create Urgency and Exclusivity: For product launches and restocks, use language that creates a sense of urgency, given that items sell out. Phrases like "They sell out fast," "Don't miss out," and "Limited stock available" are effective for this brand.
• •Be Transparent and Direct: In areas like the FAQ and product descriptions, be direct about policies (like no refunds) and what is or isn't included in a package. This builds trust and manages customer expectations, turning a potential negative into a sign of confident transparency.

Social Perception

Perceived as a legitimate and effective Black-owned fitness brand, led by an inspiring and relatable founder. Customers view programs as high-value, comprehensive, and well-structured, a go-to for specific aesthetic goals like glute growth. Strong positive perception due to showcased results and founder engagement. Noted drawbacks include a strict no-refund policy and frequent 'sold out' status for popular items, which while creating demand, can also cause customer frustration.

Copy Examples

• •Stop wishing for results and start working for them. Our SHRED & SCULPT guide is more than a program—it's your roadmap to the strongest, most confident you. Ready to unlock your potential? Tap the link in our bio to join the hundreds of women transforming their bodies & lives. #BodyByTati #FitnessJourney
• •You asked, and we listened! The fan-favorite Marble Resistance Bands are finally back in stock. These are the secret weapon for maximizing your glute workouts and they sell out fast. Don't miss your chance this time. Secure your set and let's build that booty! Shop now.
• •Remember why you started. Every rep, every set, every drop of sweat is building a version of you that you've always dreamed of. Let's get it. #GymMotivation #GirlsWhoLift #BodyByTati
• •Your Transformation Starts Here. What's Your Goal? Take our 2-minute quiz and get a personalized program recommendation to help you build muscle, shred fat, and gain confidence. Find your perfect guide today!
• •The BBT Community is UNMATCHED! 🔥 So incredibly proud of these queens for their dedication and hard work. Want to be featured? Tag us in your progress pics! #ClientLove #RealResults