Brand Tone

Informative & Trustworthy, Benefit-Oriented & Reassuring, Natural & Healthy, Approachable & Clean

Brand Values

• •Quality & Efficacy
• •Natural Ingredients & Skin Health
• •Safety & Trust
• •Customer Satisfaction
• •Experience & Reliability
• •Ethical Practices

Best Practices

• •Prioritize "Natural" and "Organic" Keywords: Consistently use terms like "organic," "botanical," "essential oils," "plant extracts," and "natural ingredients" in product descriptions, social media posts, and ad copy. This reinforces the core identity.
• •Highlight Experience and Trust: Regularly mention the 15+ years of experience, FDA-approved ingredients, and skin-safe certifications to build credibility and reassure customers.
• •Focus on Skin Benefits Beyond Tanning: Emphasize that the products also "moisturize," "repair," and "nourish" the skin, differentiating from tanners that might be perceived as drying or purely cosmetic.
• •Maintain a Clean and Approachable Visual Aesthetic: Ensure all imagery and video content aligns with the "natural," "healthy," and "clean" feel of the brand. Avoid overly flashy or artificial-looking visuals.
• •Educate and Inform: Use blog posts, social media captions, and email newsletters to educate consumers about the benefits of the specific botanical ingredients used, how to achieve the best tanning results, and the importance of safe tanning practices. This reinforces the brand's expertise and caring nature.

Social Perception

Positive for Product Performance, Appreciation for Natural/Organic Aspects, Seen as a Specialist, Smaller, Direct Brand Feel, Desire for a Healthy Tan

Copy Examples

• •Headline: Get Your Glow, Naturally. Experience a Sunless Tan That Cares For Your Skin. Body: Tired of tans that look fake or fade unevenly? Body Botanicals, pioneers in sunless tanning for over 15 years, offers an Organic Professional Formula Mousse. Infused with 7 essential oils and nourishing plant extracts, it delivers a flawless, natural-looking bronze that lasts. Quick-drying, no orange streaks, just beautiful, hydrated skin.
• •Headline: The Secret to a Perfect Sunless Tan? It's Botanical. Body: Discover the Body Botanicals difference. Our sunless tanning solutions are crafted with the highest grade, FDA-approved organic ingredients, designed to moisturize and repair your skin while building a stunning, long-lasting tan. Enjoy our signature vanilla aromatherapy scent and a streak-free glow you can trust. Safe for all skin types, always cruelty-free.
• •Headline: 15 Years of Sunless Perfection. Your Best Tan Awaits. Body: Why choose Body Botanicals? Because beautiful tans shouldn't compromise skin health. Our expertly formulated sunless tanners use a blend of seven essential oils and fruit extracts to deliver a rich, natural color that’s never orange. Quick-drying and deeply moisturizing for a tan that feels as good as it looks.
• •Headline: Organic Ingredients, Professional Results. Tan With Confidence. Body: Achieve a salon-quality tan at home with Body Botanicals. Our unique formula is packed with skin-loving botanicals, ensuring a beautiful, even tan that fades naturally. Paraben-free, cruelty-free, and certified skin-safe in over 30 countries. It’s the smarter way to a sun-kissed look.
• •Headline: Love Your Tan, Love Your Skin. Body: Body Botanicals’ sunless tanners do more than just bronze. Our nourishing blend of organic essential oils and plant extracts actively moisturizes and conditions your skin for a healthy, radiant glow that lasts. Say goodbye to dryness and orange tones, and hello to your most natural-looking tan yet.