Brand Tone

Empowering, Sensual, Confident, Artistic, Playful & Feisty

Brand Values

• •Self-Expression & Individuality: Encouraging women to embrace their unique bodies and express their sensuality in new ways.
• •Empowerment: Helping women feel confident and beautiful in their own skin.
• •Quality & Craftsmanship: Emphasizing that pieces are handcrafted in the U.S.A. with attention to detail.
• •Innovation & Design: Connecting technology and design to create unique lingerie.
• •Body Positivity: Celebrating all curves and promoting love for one's body.

Best Practices

• •Emphasize Empowerment: Consistently use language that uplifts and instills confidence. Focus on how the products make the wearer *feel* – strong, beautiful, and in control.
• •Celebrate Individuality & Curves: Use inclusive language that speaks to embracing one's unique body shape. Highlight how the designs accentuate and flatter, rather than conceal or change.
• •Maintain a Sensual yet Sophisticated Voice: The tone can be provocative but should remain elegant and artistic. Avoid language that is crude or overly explicit, instead focusing on the art of sensuality and self-expression.
• •Highlight Craftsmanship & Design: Remind the audience of the quality, the U.S.A. handcrafted aspect, and the innovative design behind each piece. This reinforces the brand's value and uniqueness.
• •Be Authentic and Relatable (where appropriate): While aspirational, the brand can also connect on a personal level, especially in blog content or social media, by sharing stories or perspectives that resonate with their audience's journey of self-discovery and empowerment.

Social Perception

Niche & Edgy, High Quality & Unique Design, Associated with Pole Dancing & Alternative Expressions of Femininity, Empowering for Women

Copy Examples

• •Headline: Unleash Your Lines. Body: Dare to define your own silhouette. Bodybinds isn't just lingerie; it's an embrace of every curve, a celebration of your unique form. Handcrafted to empower.
• •Headline: The Art of You. Body: Adorn yourself in designs that speak your language. Bodybinds pieces are meticulously crafted to highlight your power and ignite your confidence. Wear it your way.
• •Headline: Beyond the Fabric. Body: It's more than lingerie; it's a feeling. Bodybinds invites you to explore your sensuality, embrace your strength, and own your beautiful.
• •Headline: Sculpted by Confidence. Body: Each Bodybinds creation is designed to frame your beauty, empowering you to love every inch. Step into your power.
• •Headline: Dare to Adorn. Body: For the woman who writes her own rules. Bodybinds offers handcrafted lingerie that’s as bold and unique as you are. Express yourself without limits.