Brand Tone

empowering, confident, sexy, celebratory, and inclusive

Brand Values

• •Empowerment
• •Inclusivity
• •Quality
• •Self-Love
• •Community

Best Practices

• •Use Empowering Language: Always choose words that uplift and inspire. Phrases like 'celebrate your curves,' 'own your confidence,' and 'unleash your power' are on-brand.
• •Maintain a Confident and Bold Voice: The copy should be direct, unapologetic, and self-assured, mirroring the desired feeling of the customer.
• •Focus on "Feeling" Over "Looking": While the swimwear is stylish, the core message is about how it makes the wearer feel—confident, sexy, powerful. Emphasize this emotional benefit.
• •Be Inclusive in All Communication: Ensure that all marketing copy, from product descriptions to social media captions, speaks to women of all shapes and sizes.
• •Foster Community Engagement: Encourage user-generated content and build a supportive community by using inclusive hashtags and featuring diverse customers in marketing materials.

Social Perception

A proponent of inclusivity and confidence, closely tied to the body positivity movement. The brand is perceived as being for women who are unapologetic about their bodies and who want to feel attractive and self-assured.

Copy Examples

• •Unleash Your Inner Goddess. Our bikinis are designed to celebrate you.
• •Feel the sun on your skin and the confidence in your soul. Our [Product Name] bikini isn’t just swimwear; it’s a statement. Made with luxurious fabric that hugs your curves in all the right places, it’s time to own the beach.
• •Every body is a bikini body. Tag a queen who inspires you to be your most confident self. #bodybaeswim #empoweredwomen
• •Ready to feel incredible? Your new favorite bikini is here.
• •Luxury you can feel, confidence you can see. Bodybae Swimwear - For the woman who knows her worth.