Brand Tone

aspirational, trustworthy, and customer-centric

Brand Values

• •Holistic Health & Longevity
• •Quality and Efficacy
• •Sustainability
• •Customer-Centricity

Best Practices

• •Lead with the 'Why': Always connect product features to the customer's ultimate goal: improved health, vitality, and longevity. Explain how features help achieve deeper sleep for more energy.
• •Use Authoritative and Confident Language: Reinforce trustworthiness with words like 'documented,' 'proven,' 'expert-selected,' and 'quality.' Back claims with data or scientific backing.
• •Maintain a Personal and Empathetic Voice: Address the customer directly using 'you' and 'your,' with a helpful and understanding tone for their health journey. Highlight personalized service.
• •Emphasize Sustainability and Quality: Weave these values into product descriptions, social media, and 'About Us' content to show they are core brand principles, building a stronger identity.
• •Create a Unified Narrative Across Platforms: Ensure the story of optimizing health for a longer, better life is consistent across all content, from social media to email newsletters.

Social Perception

The public perception of Body & More is positive, largely shaped by its excellent customer service and high-quality product selection. It is seen as a highly-rated service provider, a knowledgeable curator of quality products, and an authentic and trustworthy brand in the wellness market.

Copy Examples

• •Your day is only as good as your night. Unlock the secrets to restorative sleep and wake up with renewed energy. Our Smart Sleep Monitor doesn't just track your sleep; it helps you understand it. Take control of your nights to conquer your days. #BodyAndMore #SleepOptimization #Longevity #Wellness
• •Headline: Fuel Your Longevity. Sub-headline: Carefully selected supplements, backed by science, to help you live a longer, healthier, and more vibrant life. Invest in your future, today. Button: Shop Quality Supplements
• •Subject: A Gift For Your Future Self | New Longevity Insights from Body & More
• •Headline: Recover Like a Pro. Train Harder Tomorrow. Body: Don't let muscle soreness slow you down. Our collection of Therabody and BLACKROLL recovery tools are engineered to help you bounce back faster. Chosen for their documented effect, so you can focus on what matters: your next workout. Call to Action: Discover a Better Recovery
• •Title: Pure Water for a Pure Body. Description: Hydration is the cornerstone of health. The LARQ Bottle purifies your water on-the-go, eliminating harmful contaminants with UV-C light technology. It's more than a water bottle; it's a sustainable investment in your daily well-being and the planet. Drink smart, live better.