Brand Tone

Empathetic & Supportive, Informative & Educational, Honest & "No-BS", Modern & Design-Conscious, Confident & Unapologetic, Relatable & Community-Focused

Brand Values

• •Women's Well-being & Empowerment: Centered on supporting women through significant life changes by providing comfort, care, and confidence.
• •Evidence-Based Solutions: Commitment to products and information backed by research and expert knowledge.
• •Destigmatization & Normalization: Openly discussing and addressing the realities of women's bodily experiences (e.g., postpartum recovery, pregnancy loss).
• •Quality & Thoughtful Design: Creating high-quality, functional, and comfortable products that are also aesthetically pleasing.
• •Inclusivity & Accessibility: Aiming to provide resources for all women and expanding reach through retail partnerships.
• •Honesty & Transparency: Providing clear information and "no-BS" guidance.

Best Practices

• •Lead with Empathy and Understanding: Always approach topics from a place of compassion, acknowledging the customer's experiences and feelings. Use language that is validating and supportive.
• •Prioritize Evidence and Expertise (and say so): Clearly communicate that products and information are research-backed and expert-approved. This builds trust and reinforces the brand's authority and 'no-BS' value.
• •Use Clear, Direct, and Honest Language: Avoid overly medical jargon where simpler terms suffice, but don't shy away from accurate descriptions of bodily functions and experiences. Maintain a 'No-BS,' straightforward style.
• •Empower Through Education: Frame content to inform and empower women, helping them feel knowledgeable and confident about their bodies and choices.
• •Maintain a Modern and Inclusive Voice: Use contemporary language and ensure imagery and examples are inclusive and representative of diverse women and experiences. Avoid outdated or stereotypical portrayals of motherhood or women's health.

Social Perception

Positive: Bodily is generally perceived very positively by its target audience. Customers highly value the comfort, quality, and thoughtfulness of the products, especially bras, underwear, and care kits. Trusted Resource: Seen as a reliable source of information and products for often underserved aspects of women's health. Problem-Solver: Appreciated for addressing specific needs during pregnancy, postpartum, and breastfeeding that other brands may overlook. Premium Quality: While some note the higher price, many feel it's justified by the product quality, design, and effectiveness. Advocate: The brand's efforts to destigmatize women's health issues and provide support for experiences like pregnancy loss are recognized and valued.

Copy Examples

• •Softness that understands. Support that empowers. Our [Product Name] Bra is designed with your body's journey in mind, because you deserve evidence-based comfort, every step of the way. #BodilyCare #PostpartumSupport #BreastfeedingJourney
• •No More Guesswork: Your Evidence-Based Guide to Postpartum Recovery. Let's be real – navigating postpartum life comes with questions. At Bodily, we're committed to giving you the 'No-BS' info and expertly designed essentials you need to feel confident and cared for. Dive into our latest guide...
• •Your body just did something incredible. Now, it's time for incredible care. Our [Kit Name] is thoughtfully curated with everything you *actually* need for postpartum healing – research-backed, expert-approved, and designed for real bodies and real recovery. No fluff, just effective support.
• •From the first trimester to the fourth, and every moment in between – Bodily is here. We see you, we hear you, and we're dedicated to providing the resources and thoughtfully designed products to help you navigate your body's changes with confidence and comfort. Learn more about our mission.
• •You are not alone. Navigating loss is incredibly personal, and we're here to support you with gentle care and understanding. Explore our resources and specialized care kits, designed with compassion.