Brand Tone

Authentic, Heartfelt, and Transparent.

Brand Values

• •Animal Welfare
• •Quality
• •Tradition
• •Gratitude & Respect
• •Transparency

Best Practices

• •Always Lead with "Why": Start every piece of communication by connecting back to the core value of animal welfare. Whether it's a product announcement or a farm update, the "why" behind it is always the well-being of the animals.
• •Use "We" and "Our": Consistently use personal pronouns to reinforce the family-run nature of the farm. This builds a direct, personal connection with the audience, making them feel like part of the farm's community, not just customers.
• •Embrace Transparency: Don't be afraid to show the less glamorous side of farming. Sharing challenges, like equipment breakdowns or dealing with bad weather, makes the brand more authentic and relatable. The YouTube vlogs about "muck and muscle damage" are a perfect example.
• •Speak with Heartfelt Honesty: Use simple, direct, and emotional language. Phrases like "we put our honor in it," "beloved animals," and "sent from here with gratitude" are powerful and resonate more than corporate jargon.
• •Let the Visuals Tell the Story: Invest in high-quality, natural photography and videography. The visuals should always reflect the reality of the farm—unfiltered, beautiful, and authentic. The "Slow-TV" concept is brilliant; continue to lean into this unpolished, documentary-style content across all platforms.

Social Perception

Trusted, Ethical, and Premium.

Copy Examples

• •For a Facebook post announcing new beef availability: Headline: From Our Pastures to Your Plate. With Gratitude. Body: Our next batch of pasture-raised beef is now available for pre-order. Each cut is a reflection of a life well-lived under the open sky of Midtjylland. We believe in quality that starts with respect, and we think you'll taste the difference. Become a core customer to reserve your share. Link in bio. #Bodholtgård #EthicalEating #FarmToTable #GrassFed
• •For an Instagram Reel showcasing the animals on pasture: (Video of cows and sheep grazing peacefully) On-screen text: This is our secret ingredient. (sound of gentle wind and birds) Caption: Sunshine, green grass, and happy animals. For us, this is what quality is all about. It’s not just farming; it’s a promise to our animals and to you. #AnimalWelfare #Bodholtgård #SlowFarming #KnowYourFarmer
• •Website Homepage Banner: Headline: The Best Life. The Best Meat. Sub-headline: At Bodholtgård, we honor our animals by providing a fantastic life. That gratitude is the heart of the incredible quality you taste. Button: Pre-order Your Meat
• •YouTube Video Title & Description: Title: A Hard Goodbye & A Hopeful Hello | Farm Life Vlog Ep. 15 Description: This week on the farm is one of contrasts. We say a thankful farewell to our bull calves as they complete their journey with us, and welcome new life in the sheep paddock. It's the full, unedited circle of life here at Bodholtgård. Thank you for being a part of it. #DanishFarm #CircleOfLife #BodholtgårdVlog
• •Email to "Core Customer" List: Subject: Your Table Is Waiting, [Customer Name]. Body: Hi [Customer Name], just a personal note to let you know that we'll be preparing our next round of lamb and beef boxes in three weeks. We wanted to give you, one of our core customers, the first opportunity to reserve one. Thank you for believing in our way of farming. It means the world to us. Button: Reserve My Box